Marketing Automation Specialist Job at Robert Half (Atlanta)

Marketing Automation Specialist

In this role, you will build, implement, and optimize marketing campaigns to dri...

Location

France; United Kingdom , Paris; London

Salary:

Not provided

Ledger

Expiration Date

Until further notice

Requirements

2+ years of CRM / marketing automation experience
Experienced with a Marketing Automation Platform, such as Braze / Salesforce Marketing Cloud / Eloqua / Pardot / Marketo / HubSpot
Highly proficient in spoken and written English
Exceptional team player - the role requires cooperation with the CRM team and other teams at Ledger on a daily basis
An orientation towards creative marketing, as well as an attention to detail
Demonstrable experience or interest in the crypto industry

Job Responsibility

Create, manage, analyze and optimize multi-channel marketing campaigns
Initiate and oversee the cross-team collaboration of content creation, design, development, localisation, tracking and delivery of each campaign
Find ideas and solutions for automating, optimizing and improving internal processes, by routine analysis and supplying actionable ideas
Work closely with product, marketing, sales, and analytics teams to build and effectively deliver a high volume of campaigns

What we offer

Equity: Employees are the foundation of our success, and we award stock options so you can share in that success as we grow
Flexibility: A hybrid work policy
Social: Frequent social events, snacks and drinks
Medical: Comprehensive health insurance policy offering extensive medical, dental and vision care coverage
Well-being: Personal development, coaching & fitness with our dedicated partners
Vacation: Five weeks of paid leave per year, in addition to national holidays and rest & relaxation (RTT) days
High tech: Access to high performance office equipment and gadgets, including Apple products
Transport: Ledger reimburses part of your preferred means of transportation
Discounts: Employee discount on all our products

Fulltime

Lifecycle Marketing Automation Specialist

The Lifecycle Marketing Automation Specialist designs, builds and optimizes auto...

Location

United States , Everett

Salary:

27.40 - 34.61 USD / Hour

Funko

Expiration Date

Until further notice

Requirements

Proven experience managing email automations and flows within Klaviyo or similar platforms
Strong understanding of CRM and lifecycle best practices
Experience with segmentation, A/B testing, and performance reporting
Proficiency in tools such as GA4, Klaviyo and customer data platforms
Curiosity to test new tools, strategies, and CRM Trends

Job Responsibility

Develop and deploy automated campaigns and lifecycle flows that support customer engagement, loyalty program growth, and retention goals
Build personalized journeys and implement dynamic personalization based on a customer’s first entry point, behavior, preferences, and purchase history
Work within our CDP and alongside internal analysts to build segmentation and contribute to LTV growth strategy
Audit existing automation setup and identify improvements and optimization opportunities
Establish best practices for campaign flow hierarchy and consumer touchpoints within their journey
Work closely with the CRM Content Specialist to understand A/B test learnings to ensure email best practices are met. Contribute to strategy for future A/B content tests
Work closely with third party tools and account managers to ensure we are utilizing our programs to their full capabilities
Keep up with industry trends and best practices, identifying opportunities for testing and optimization
Explore opportunities within current programs to integrate AI for smarter segmentation, predictions, and dynamic personalization
Define KPI’s and develop monthly reports against performance. Share and present insights with the CRM team and DTC leadership

What we offer

competitive compensation package with full benefits
401(K) plan with matching contributions from the company
creative work environment
additional discretionary bonuses/incentives
restricted stock units

Fulltime

Sr. Marketing Automation Specialist

The Sr. Marketing Automation Specialist will be the subject matter expert on all...

Location

Canada , Mississauga

Salary:

80000.00 - 87000.00 CAD / Year

PointClickCare

Expiration Date

Until further notice

Requirements

Diploma, degree or relevant certifications
5+ years of experience in similar role
Experience working in a creative studio, agency, or production environment with familiarity of print, digital, social and video production techniques
Proficient at managing multiple projects concurrently
Strong communication skills and comfortable working with colleagues at all levels of seniority within the company
Must have a sharp attention to detail
Strong inter-personal skills
Strong analytical skills
Focus and on data driven insights and outcomes
Hands-on experience in Marketo and SFDC integrations

Job Responsibility

Hands-on development and execution of journey-based marketing campaigns including campaign assets, segmentation, list management, campaign flow, form creation, testing, tracking, and reporting
Ensure that we are operating in compliance with applicable privacy laws such as CASL and GDPR
Management of platform performance and database health, including users, roles, workspaces, programs, sync/system errors, tracking, automations, segmentation, channel management, retention policies and privacy policies
Work alongside other Digital Marketing Operations analysts and specialists to ensure accuracy of reporting and data governance programs
Monitor and update scoring, MQL and lead lifecycle operational programs to support alignment between Marketing, Sales, Customer Success, and other business units
Manage integrations, including CRM, event management platform, webinar platform, live chat, and other tools in the technology stack

What we offer

Benefits starting from Day 1
Retirement Plan Matching
Flexible Paid Time Off
Wellness Support Programs and Resources
Parental & Caregiver Leaves
Fertility & Adoption Support
Continuous Development Support Program
Employee Assistance Program
Allyship and Inclusion Communities
Employee Recognition … and more

Fulltime

Marketing Specialist – Automation

Prospa is focused on delivering one-to-one communication to our small business c...

Location

Australia , Sydney

Salary:

Not provided

Prospa

Expiration Date

Until further notice

Requirements

5+ years’ experience in marketing, with a focus on CRM and Marketing Automation
3+ years’ experience/confident user of marketing automation platforms (at Prospa deep understanding of Braze/Segment preferred)
Strong experience with Salesforce CRM system or similar CRM systems
Experience working with fast-paced Sales departments and cross-functional collaboration environments
Strong analytical and technical skills
Excellent written and verbal communication skills
Strong execution skills and attention to detail with the ability to juggle multi-projects at once
You’re passionate about driving growth by delivering the best experience to customers
Experience delivering projects cross-functionally, ideally with product and sales teams, and being able to lead by influence

Job Responsibility

Develop creative and functional messaging and communication plans (via email, SMS, etc) to drive upper funnel lead conversion
Lead experiments including website recommendations to improve lead conversion
Communication programs are developed in collaboration with other Go To Market (GTM) Sales departments and with Product Tribes to deliver and support business objectives
Build comms automation touchpoints to enhance user journeys, and help nurture leads both into and through the sales funnel
Close collaboration with sales teams to drive an uplift in sales metrics

What we offer

learning days
a learning allowance
leadership programs
CliftonStrengths workshops
digital learning
biannual companywide learning weeks
fitness initiatives
seasonal programs (including flu shots, massages, skin checks, wellness classes)
additional “Me Days”
access to holistic EAP coaching

Redpoint Marketing Automation Specialist

Location

United States , Malvern

Salary:

40.00 USD / Hour

Realign

Expiration Date

Until further notice

Requirements

Hands-on experience with Redpoint tool
Knowledge of Oracle/SQL and data segmentation logic
Familiarity with CDP platform

Job Responsibility

Design, implement, and optimize omnichannel marketing campaigns using Redpoint
Manage segmentation, targeting, and personalization strategies
Build and monitor workflows and customer journeys
A/B testing and performance tracking