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VERY EXCITING MARKETING AUTOMATION PLATFORM MANAGER OPPORTUNITY. Our client, a worldwide leader in personal and professional development programs that make a profound and lasting difference in people’s lives, is seeking a Marketing Automation Platform Manager who is part artist and part scientist to work in their marketing department. This person will report to the Director of Worldwide Customer Acquisition. This is an opportunity to be involved in building out our client’s campaigns from the ground up. This is a big opportunity to become a leader while making a lasting difference for people.
Job Responsibility:
Works with graphic designers, copywriters, and marketing management to develop and implement campaigns to attract new customers and increase the engagement and loyalty of existing customers
Collects and analyzes customer data
Continuously tweaks campaigns to optimize performance
Runs A/B tests
Collaborates with other departments to improve the customer experience
Requirements:
2-3 years’ experience with marketing automation platforms (preferably Active Campaign)
Strong communication skills
Comfortable with technology
Adept at managing projects
Bachelor’s degree in marketing or related field
2+ years of experience in a corporate environment
Must have strong analytical skills to support data driven decision making
Must have an eye for detail and work within the context of continuous improvement