Marketing Automation & Messaging Senior Manager Job at Disney (New York)

Senior Marketing Automation Manager

The EverPro business within EverCommerce offers business management solutions th...

Location

United States

Salary:

130000.00 - 140000.00 USD / Year

EverCommerce

Expiration Date

Until further notice

Requirements

7+ years of experience in lifecycle marketing, marketing automation, marketing operations, or a related field
SaaS and/or B2B experience strongly preferred
3+ years of people leadership experience, including leading teams through platform migrations or complex cross-functional initiatives
Deep Marketo expertise required
Marketo certification strongly preferred
Hands-on experience with multiple MAPs (e.g., HubSpot, Pardot, Eloqua, Acoustic, Marketo) and demonstrated success migrating between platforms
Proven ability to build and execute full-funnel lifecycle strategies that drive measurable business outcomes while adhering to compliance and data governance standards
Strong working knowledge of Salesforce and CRM–MAP integrations supporting personalization and closed-loop reporting
Experience designing scalable data architecture for segmentation, scoring, attribution, and reporting
Strong analytical skills with the ability to translate performance data into actionable strategy and prioritization decisions

Job Responsibility

Own and drive the end-to-end lifecycle marketing strategy across acquisition, nurture, conversion, onboarding, retention, expansion, and advocacy, with clear performance goals tied to pipeline contribution, conversion rates, customer retention, and lifetime value
Translate business priorities into lifecycle programs that materially improve funnel performance, customer engagement, and revenue outcomes
Establish clear success metrics and reporting frameworks to evaluate lifecycle effectiveness, incremental lift, and ROI
Lead the consolidation and migration of multiple brands from various Marketing Automation Platforms (MAPs) into Marketo, owning both strategy and execution across campaigns, programs, content, landing pages, reporting and analytics, scoring models, data architecture, compliance, and governance requirements
Own and optimize Marketo instance(s) to meet the needs of individual solution brands, leveraging advanced automation, personalization, dynamic content, and scalable program design
Develop and maintain a clean, scalable data architecture that supports segmentation, scoring, attribution, and closed-loop reporting across the lifecycle
Manage and oversee day-to-day lifecycle and marketing automation activities, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment of one-time, recurring, triggered, and dynamic campaigns
Continuously optimize existing automated programs and launch new initiatives based on customer insights, behavioral data, and performance trends
Analyze content, messaging, CTAs, landing pages, and funnel performance to inform strategy and drive ongoing improvement
Proactively troubleshoot technical issues related to data integrations, lead scoring, CRM sync, and campaign execution prior to launch

What we offer

Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Continued investment in your professional development
Day 1 robust health and wellness benefits, including an annual wellness stipend
401k with up to a 4% match
Flexible and generous (FTO) time-off
Employee Stock Purchase Program

Fulltime

Senior Marketing Manager (Product Marketing)

Reporting to the Head of Marketing, this hands-on role is responsible for suppor...

Location

Australia , Melbourne

Salary:

Not provided

PEXA UK

Expiration Date

Until further notice

Requirements

5+ years’ experience in marketing, with a strong background in product marketing, brand, and digital
Strong customer-centric mindset with experience delivering multi-channel marketing campaigns
Demonstrated people leadership experience, with ability to mentor and develop team members
Proficiency in digital analytics, reporting, and deriving actionable insights
Excellent project and campaign management skills with a track record of successful delivery
Strong written and verbal communication skills with the ability to create impactful presentations and documentation
Commercially astute with a growth mindset and positive energy
Ability to manage multiple stakeholders and influence outcomes in a fast-paced environment
Motivated to solve problems and achieve the best outcomes for customers, the business, our people and the industry
Bachelor’s degree in Marketing, Business, Communications or a related field

Job Responsibility

Drive go-to-market strategy for our product launches, including audience definition, positioning, messaging, and value propositions
Plan and deliver integrated campaigns across digital, content, events, and other channels, ensuring alignment to commercial targets
Partner with Product and Sales to ensure our teams are enabled with the right messaging, tools, and collateral
Lead campaign orchestration
brief and direct content, creative, web, and automation specialists to bring campaigns to life
Balance priorities between driving demand and supporting retention, feature launches, and adjacent products
Monitor performance and optimise, using analytics and insights to refine campaigns and report outcomes to the leadership team
Ensure consistency of our brand across campaigns, creative, content and digital touchpoints and contribute to evolving how we are positioned in market
Play a key leadership role within the marketing team, acting as a senior partner to the Head of Marketing
Partner with other cross-functional teams including Customer Operations, Risk, Legal, and Tech

What we offer

Quarterly wellness days to recharge
Four weeks workcation per year - work from an approved country
Take the opportunity to purchase up to four weeks additional annual leave per year
Learn from the best and upskill with PEXA Academy certifications and grow your career

Fulltime

Senior Marketing Manager

The Senior Marketing Manager will plan, execute and continuously improve B2C mar...

Location

Bermuda

Salary:

Not provided

LOM Financial Group - Wealth Management

Expiration Date

Until further notice

Requirements

At least 5 years' experience in marketing, ideally with exposure to financial services, fintech, wealth management, investment services or another regulated/professional services environment
Proven experience planning and delivering multi-channel B2C campaigns with measurable commercial outcomes
Strong digital marketing capability across email, web, social, content, paid or organic channels, campaign automation and performance reporting
Confident using analytics and reporting tools such as Google Analytics, Looker Studio, Power BI, CRM reporting, marketing automation platforms or similar tools
Ability to interpret data, identify patterns and convert analysis into clear recommendations for marketing action
Strong writing and editing skills, with the ability to adapt content for different audiences and channels
Understanding of brand, customer engagement, lead generation, campaign optimisation and client journey thinking
Awareness of compliance, reputational and approval considerations in financial services marketing
Commercially curious
Accountable

Job Responsibility

Lead end-to-end B2C campaigns across multiple channels, including digital, social, email, web, content, events and partner or referral activity where relevant
Translate business objectives into campaign plans with clear audiences, propositions, messages, timelines, owners and success measures
Manage campaign delivery from concept through to launch, monitoring, optimisation and post-campaign review
Ensure activity is practical, well-coordinated and designed to encourage client engagement, enquiries and conversion
Interrogate campaign, client, market and competitor data to understand what is working, what is not, and where LOM should focus its marketing effort
Define meaningful measures of success, track performance and produce clear reporting that explains the "so what" behind the numbers
Use insight to recommend changes to targeting, messaging, channel mix, content and budget allocation
Build a test-and-learn approach so that marketing decisions are evidence-led rather than assumption-led
Develop clear, compelling campaign messaging that reflects LOM's boutique, client-focused positioning and differentiates the firm from larger private banks and broader wealth platforms
Shape content across channels so that it is relevant, credible and action-oriented for target client segments

Fulltime

Senior Marketing Manager

As a Marketing Campaigns Manager, you will drive demand generation and brand pos...

Location

United Kingdom

Salary:

Not provided

HSO

Expiration Date

Until further notice

Requirements

8+ years of B2B marketing experience within technology or professional services
Proven track record in delivering demand generation and pipeline growth campaigns
Strong experience in digital marketing and multi-channel campaign execution
Experience with CRM and marketing automation platforms (e.g. Dynamics 365)
Ability to work cross-functionally with Sales and technical stakeholders
Strong communication, planning, and organisational skills
Data-driven mindset with experience measuring marketing performance
Experience with Account-Based Marketing (ABM)
Familiarity with Microsoft technologies (Dynamics 365, Azure, Power Platform)
Experience working within a Microsoft Partner or consultancy environment

Job Responsibility

Develop and execute integrated, multi-channel marketing campaigns to drive pipeline growth
Align campaign strategy with HSO's solution portfolio and Microsoft priorities
Collaborate with Group Marketing to localise and activate global campaigns
Define audience segmentation, buyer personas, and messaging frameworks
Position HSO as a thought leader in Microsoft technologies, including cloud, data, and AI
Plan and deliver digital campaigns, webinars, and events
Partner with Sales to support opportunity generation and progression
Develop high-quality content including case studies, blogs, whitepapers, and sales assets
Manage external agencies and partners where required
Oversee campaign budgets and optimise ROI across channels

What we offer

Continuous learning and development
Access to certifications and training
Career progression within a global organisation
Flexible working environment
Supportive and collaborative culture

Fulltime

Senior Marketing Manager, CRM

The Senior Marketing Manager, CRM is responsible for developing and executing cu...

Location

Canada , Toronto

Salary:

95000.00 - 128500.00 CAD / Year

Intuit

Expiration Date

Until further notice

Requirements

7+ years of experience in lifecycle, CRM, or retention marketing
Proven experience owning CRM execution across multiple channels (email, SMS, push, in-app)
Strong understanding of customer lifecycle frameworks, segmentation, and personalization strategies
Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, or similar)
Demonstrated ability to use data and analytics to drive decision-making and optimize performance
Experience designing and executing A/B and multivariate tests
Strong project management skills with the ability to manage multiple initiatives simultaneously
Excellent communication and stakeholder management skills

Job Responsibility

Actively contributes to the CRM and customer lifecycle marketing strategy aligned to business goals
Design and manage lifecycle journeys including onboarding, activation, retention, upsell, and win-back
Develop segmentation strategies using behavioural, transactional, and demographic data
Lead end-to-end execution of CRM campaigns across email, SMS, push, and in-app channels
Partner with creative and brand teams to deliver high-quality, on-brand messaging
Establish testing and experimentation frameworks (A/B and multivariate testing) to continuously optimize performance
Define KPIs and measure CRM performance, including engagement and conversion
Translate insights into actionable recommendations and improvement
Influence stakeholders through clear communication and data-backed recommendations
Identify opportunities to improve processes, workflows, and data integrations

What we offer

Cash bonus
Equity rewards
Benefits

Fulltime

Senior Marketing Automation Specialist

As a Senior Marketing Automation Specialist, you will be responsible for strateg...

Location

United States , Waukesha

Salary:

Not provided

Energy Systems

Expiration Date

Until further notice

Requirements

Bachelor’s Degree in Business, Marketing, Communications, related degree or equivalent experience
4+ years marketing automation experience
Experience with email campaign planning and execution, including html modification and audience segmentation
Experience with major marketing automation platforms, such as Salesforce Marketing Cloud, Marketo, etc.
Experience in email marketing and data automation
Analytical skills and attention to detail
Commitment to achieving measurable results
Ability to communicate and collaborate across departments to drive continual performance
Project management skills with the ability to handle multiple campaigns simultaneously
Ability to analyze campaign performance and conduct meaningful A/B tests

Job Responsibility

Strategizing, creating, and optimizing marketing automation journeys to drive engagement, conversion, and customer retention
Developing and executing email campaigns, lead nurturing programs, account-based marketing (ABM) and customer retention initiatives across various channels and business groups
Salesforce Marketing Cloud communication sequencing and orchestration by designing and implementing end-to-end marketing automation campaigns, including email marketing, lead nurturing, ABM campaigns, customer journeys, dynamic content, and personalized experiences
Coordinate ABM initiatives by aligning campaign logic, messaging, and timing across multiple stakeholders and buying groups within target accounts
Design and manage account-based journeys in Salesforce Marketing Cloud Journey Builder, aligned to account intent and lifecycle stages
Partner with sales, demand generation, and marketing operations teams to align account segmentation, engagement signals, and campaign triggers
Utilize Salesforce Marketing Cloud to manage customer data and segment audiences effectively
Work with IT and data teams to design, configure and integrate new data into Salesforce Marketing Cloud
Analyze customer behavior and account behavior, engagement signals, and touchpoints to create comprehensive customer journey maps, ensuring a seamless and personalized experience across all interactions
Execute continuous testing and optimization of campaign elements, such as subject lines, content, CTAs, and timing, to enhance engagement and conversion rates, and for quality assurance

What we offer

Competitive Benefits: Health, Dental, Vision, 401k and many more
Free onsite gym open Monday through Saturday for Generac employees
Product loan (for up to 4 days) and discount programs
Volunteer Time Off program
Fun Days

Fulltime

Senior Marketing Manager, B2B Demand Generation

Virta Health is looking for an action-oriented senior marketer to accelerate our...

Location

United States

Salary:

144942.00 - 170000.00 USD / Year

Virta Health

Expiration Date

Until further notice

Requirements

7-10+ years of demand gen experience, with a focus on demand gen in B2B healthcare environment
Proven success designing and executing multi-channel marketing campaigns that drive measurable pipeline and revenue
Experience with marketing automation platforms (HubSpot), CRM systems (SFDC), ABM (ZoomInfo), AI tools, etc
Creative thinker who can translate business objectives into engaging marketing programs
Strong analytical mindset—comfortable working with data to uncover insights, test hypotheses, and guide decisions
Excellent project management skills with the ability to juggle multiple campaigns simultaneously
Collaborative and proactive team player who thrives in a fast-paced, growth-oriented environment
Bachelor of Science/Bachelor of Arts preferred

Job Responsibility

Develop and execute integrated demand generation campaigns across multiple channels (email, webinars, ABM, digital advertising, events, and content syndication) to drive awareness, engagement, and pipeline growth
Co-own our webinar program—partner with content marketing to develop concept and coordinate speakers, lead promotion, execution, and post-event follow-up
Oversee direct report focused on ABM initiatives, optimized email nurture journeys, and digital advertising
Partner with content marketing and product marketing to leverage timely thought leadership in campaigns and ensure messaging aligns with our brand narrative and customer pain points
Analyze campaign performance, deliver actionable insights, and continuously test and iterate to improve ROI and efficiency
Collaborate with the commercial optimization team to ensure accurate attribution, lead tracking, and reporting on campaign performance
Stay on top of industry trends and MarTech to identify new channels, technologies, or tactics to enhance demand generation efforts

What we offer

Offers Equity
Offers Bonus

Fulltime

Senior Marketing Manager

Outpost24 is seeking a Senior Marketing Manager to join our team in Barcelona! I...

Location

Spain , Barcelona

Salary:

Not provided

Outpost24 Group

Expiration Date

Until further notice

Requirements

5-10 years of proven experience delivering complex B2B marketing campaigns across digital, events, and ABM
5-10 years in B2B marketing in IT/SaaS industry
cybersecurity experience is a strong advantage
Proficient with Marketing Automation Platforms (e.g., HubSpot, Pardot, Marketo) for nurturing and campaign deployment
Experienced with CRM systems (e.g., Salesforce) for lead tracking, reporting, and sales enablement
Strong analytical and funnel reporting skills
comfortable using web analytics tools (e.g., Google Analytics)
Solid understanding of SEO/SEM as it relates to campaign performance and landing page optimization

Job Responsibility

Oversee the full campaign lifecycle, from concept to launch, ensuring alignment with sales goals, smart resource allocation, and strong pipeline generation from new logos
Define annual and quarterly campaign strategies using persona-based and ABM best practices, including audience segmentation, messaging, and value propositions for the ASM product suite
Conduct market and competitive research to identify opportunities and strengthen campaign positioning
Manage the campaign budget and report monthly on spend and ROI to leaders
Plan and execute end-to-end integrated campaigns across digital, events, and ABM channels
Coordinate with marketing teams (email, paid media, social, product marketing, field) to support campaign goals and nurture leads
Manage cross-functional tasks with strong project management, ensuring timelines, scope, and stakeholder needs (content, design, product marketing) are met
Define and oversee the prospect journey to convert MQLs into SQLs and drive pipeline opportunities
Work closely with Marketing Operations, Product Marketing, Channel Marketing, Sales, and other teams to ensure campaigns are supported and leads are handled effectively
Collaborate with stakeholders across the business while balancing competing priorities

What we offer

A flat organizational structure and lots of autonomy
The opportunity to be part of a fast-growing and fun European cybersecurity company
A healthy work-life balance, so you can enjoy flexible work hours and a hybrid working environment (2-3 days in office)
Employees also benefit from regular performance conversations with their managers, focused on development, career progression, and self improvement
Join our team in Barcelona and experience a workplace that’s as vibrant as the city, from fun socials, great perks, and a collaborative environment

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Marketing Automation & Messaging Senior Manager

Job Description

Job Responsibility

Requirements

What we offer

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