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The Product Marketing & Subscriber Strategy team builds DTC strategies and testing roadmaps that drive growth, engagement, and business results across subscription types. With a focus on optimizing the fan experience across touchpoints, from Marketing Landing Pages through upselling and cancellation flows, building loyal fans who understand the value proposition and stay subscribers. We understand the DTC business and effectively communicate and steer priorities through strategic and targeted marketing efforts. The Marketing Automation & Messaging Operations Senior Manager ensures data is activated effectively in Braze to power personalized, multi-channel messaging. This role bridges data, technology, and marketing, turning insights into action that drive engagement, ROI, and subscriber growth.
Job Responsibility:
Lead data enablement, ensuring clean, accurate data flows into Braze, informing advanced targeting and segmentation
Partner cross-functionally to design and activate multi-channel campaigns that leverage data for personalization and impact
Collaborate with Data Platforms, Engineering and Analytics teams to align data pipelines with business goals
Monitor and report on campaign performance, delivering insights that improve audience strategies
Ensure compliance with data governance and internal policies
Serve as subject matter expert on audience strategy, data systems, and emerging marketing technologies
Document and translate complex audience strategies into clear, actionable guidance for partners
Drive continuous improvement by evaluating new tools, processes, and innovations across CRM channels (Email, In-App, Web, CTV)
Requirements:
Minimum of 6 years audience and/or data strategy
Experience with marketing-activation technology
Ideally worked with CRM and customer data marketing systems (e.g., DMP, CDPs, email/app activation platforms, etc.)
Proven ability to act as subject matter expert on state of the data, audiences, technology
Proven ability to learn new data and technology systems and maximize the value they can deliver
Proven ability to manage complex relationships and negotiate with senior leadership to create alignment and influence leadership as needed
Proven ability to manage documentation and strategic framing of complex audience strategies in user-friendly ways
Proven success influencing leaders from other teams and organizations with audience prioritization
Leadership track record of working with key partners to ensure CRM needs are on their roadmap
Proven ability to clearly and frequently communicate with leadership and partners
Bachelor’s degree or equivalent in Marketing, Business, or a related field
What we offer:
Bonus and/or long-term incentive units may be provided
Full range of medical, financial, and/or other benefits
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