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The Product Marketing & Subscriber Strategy team builds DTC strategies and testing roadmaps that drive growth, engagement, and business results across subscription types. With a focus on optimizing the fan experience across touchpoints, from Marketing Landing Pages through upselling and cancellation flows, building loyal fans who understand the value proposition and stay subscribers. We understand the DTC business and effectively communicate and steer priorities through strategic and targeted marketing efforts. The Marketing Automation & Messaging Operations Manager will be responsible for Braze all support related to journey building, focused on email, in-app, and other messaging channels. The ideal candidate will have a strong background in operations, experience in Braze or other CRM platforms and digital marketing, with a proven track record of improving CRM messaging goals and KPIs. This position is based in New York, NY and is a 1-year project based role.
Job Responsibility:
Manage and work through requests for Braze messaging from both CRM and Product Marketing teams
Partner across team to launch, maintain and evaluate A/B tests
Assist in all reporting and analytics for messaging
Monitor and analyze performance metrics to identify areas for improvement
Work with Operations team to build out best practices
Requirements:
Minimum of 3 years of experience in operations or digital marketing, with a focus on working in CMS tolls for Braze
Proven track record of developing and executing successful marketing strategies that drive business growth
Strong analytical skills and experience with web analytics tools
Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams
Proven ability to manage multiple projects and meet deadlines
Bachelor's degree in Marketing, Communications, Business, or a related field
What we offer:
A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits
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