Marketing Automation Manager

Primary Purpose: Execute and report on customer and prospect facing email marketing programs covering a portfolio consisting of demand generation, events, newsletters and retention programs. Work closely with various stakeholders to drive campaign performance through innovative marketing strategy as well as email design and copy. Assist in defining company’s audience targeting strategy, testing methodology and measurement of email marketing effectiveness. Assist in the development of tools, processes and frameworks to further best practices and deliver impactful email marketing programs. This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA. Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference.