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We’re hiring a Marketing Automation Manager who will drive the adoption and evolution of marketing automation across the business. This role will be pivotal in delivering data-driven marketing initiatives, improving customer engagement, and ensuring seamless integration across platforms.
Job Responsibility:
Lead the marketing automation team (onshore/offshore) and provide guidance, coaching, and performance management
Design, implement, and manage marketing automation workflows to enhance customer journeys and lifecycle marketing
Ensure alignment with CIJ objectives and marketing transformation goals
Oversee marketing automation tools and ensure best practices are followed
Collaborate with IT and data teams to maintain system integrity and integration with CRM and analytics platforms
Develop and optimise CIJ frameworks to deliver personalised experiences across channels
Analyse behavioural data to refine segmentation and targeting strategies
Work closely with channel leads across web and social to ensure alignment and behavioural data captured
Manage end-to-end campaign automation, including email and multi-channel workflows
Monitor performance metrics and provide actionable insights to improve ROI
Work closely with marketing, sales, and transformation teams to ensure automation supports organisational objectives
Champion marketing technology adoption and training across the team
Requirements:
Proven experience in marketing automation and CRM systems
Strong understanding of customer journey mapping and data-driven marketing
Analytical mindset with proficiency in reporting and optimisation
Excellent stakeholder management and communication skills
Familiarity with marketing transformation programmes is highly desirable
Experience in leading and developing a team
Nice to have:
Familiarity with marketing transformation programmes
What we offer:
Flexible working
Reduced hours and job shares considered
Work life balance
Inclusive culture
Opportunity for secondments
Fundraising for local charities
Investing in entrepreneurs in the developing world