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The Marketing Automation Manager will join a well-established and high-performing Marketing Automation function, reporting to the Director of Marketing and playing a central role in shaping how we engage audiences at scale. This role sits at the heart of a global organisation with an ambitious growth agenda. As we continue to expand through acquisitions and investment, you’ll have the opportunity to elevate how we use automation to drive smarter campaigns, stronger customer journeys and measurable commercial impact. You’ll be part of a supportive, experienced team and work closely with brand and regional marketing stakeholders across the business, predominantly from the Media division. While your primary focus will be unlocking opportunity within our media portfolio, you’ll also contribute to wider brand initiatives — giving you broad exposure, influence and the chance to make a visible impact. This is a role for someone who enjoys momentum, variety and ownership — someone who wants to build, optimise and continuously improve within an organisation that values innovation, initiative and results
Job Responsibility
Designing and executing sophisticated, multi-channel marketing automation strategies within HubSpot
Developing advanced lead nurturing, lead scoring and re-engagement frameworks aligned to commercial objectives
Leveraging data to inform segmentation strategy, campaign architecture and performance optimisation
Maintaining and elevating data governance standards, ensuring robust segmentation and database integrity
Managing the reporting and analysis of email and data performance
Building scalable automation workflows to support complex stakeholder requirements across multiple business units
Delivering insightful performance reporting and presenting actionable recommendations to drive continuous improvement
Ensuring full compliance with GDPR, PECR and relevant global data privacy regulations
Identifying automation innovation opportunities that enhance efficiency, performance and commercial impact
Requirements
2+ years’ hands-on experience building and managing campaigns within HubSpot
Experience in integrations within HubSpot, preferably Salesforce CRM
Proven experience in digital marketing, delivering lead nurturing, retention and high-volume lead generation programmes
Familiarity with working with data lakes and integrations into BI tools
Advanced analytical capability with the ability to translate complex data to non-operational stakeholders
Strong understanding of segmentation strategy, data hygiene and CRM best practice
Solid working knowledge of GDPR, PECR and broader marketing compliance regulations
Highly proactive, solutions-focused with strong stakeholder and project management skills
A test-and-learn mindset with confidence in experimentation and iterative optimisation
Comfort operating in high-growth, fast-evolving environments
Curious, ambitious and driven to continuously elevate performance standards