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Marketing Automation Manager

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Robert Half

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Location:
United States , Philadelphia

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Salary:

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Job Description:

We are looking for a skilled Marketing Automation Manager to join our team in Philadelphia, Pennsylvania. In this long-term contract role, you will play a pivotal part in creating and managing advanced marketing automation strategies within a regulated financial services environment. This position requires a deep understanding of Salesforce Marketing Cloud and Financial Services Cloud to drive personalized, compliant, and data-driven marketing initiatives.

Job Responsibility:

  • Design and implement scalable marketing automation solutions using Salesforce Marketing Cloud
  • Establish architectural standards and best practices to ensure compliance and security in marketing processes
  • Oversee integrations between Marketing Cloud and Financial Services Cloud, ensuring seamless data connectivity
  • Develop personalization strategies based on client segmentation, lifecycle stages, and advisor relationships
  • Architect complex marketing journeys for onboarding, nurturing, and retention purposes
  • Manage consent frameworks, preference centers, and compliance-related aspects of marketing automation
  • Collaborate with regulatory teams to ensure adherence to financial services regulations
  • Provide technical leadership and mentorship to development teams and marketing technologists
  • Review and approve solution designs and code from internal and external contributors
  • Partner with Salesforce administrators and architects to maintain cohesive platform integration

Requirements:

  • At least 6 years of experience with Salesforce platforms, including 3 years focused on Salesforce Marketing Cloud
  • Proven expertise in data extensions, AMPscript, and dynamic content frameworks
  • Hands-on experience integrating Marketing Cloud with Financial Services Cloud or Sales Cloud
  • Familiarity with regulated financial services environments such as banking, insurance, or wealth management
  • Comprehensive understanding of data structures including Person Accounts, Financial Accounts, and Relationships
  • Knowledge of financial compliance, consent management, and data governance requirements
  • Proficiency in marketing automation software and platforms, including Marketo and Salesforce Marketing Cloud
  • Strong background in digital marketing and email campaign execution
What we offer:
  • medical, vision, dental, and life and disability insurance
  • eligible to enroll in our company 401(k) plan

Additional Information:

Job Posted:
January 06, 2026

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