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We are looking for a skilled Marketing Automation Manager to join our team in New Kensington, Pennsylvania. This position offers an exciting opportunity to manage and optimize marketing automation strategies within a Salesforce Marketing Cloud environment. As a Contract-to-permanent role, this position is ideal for professionals seeking a long-term career opportunity in a dynamic and fast-paced marketing ecosystem.
Job Responsibility:
Oversee the execution of marketing campaigns, automations, and journeys using Salesforce Marketing Cloud
Develop and refine segmentation strategies to target audiences effectively and enhance personalization
Ensure seamless data integration between Salesforce platforms and validate data accuracy before campaign deployment
Conduct audits of current data extensions, automations, and connectors to identify improvement opportunities
Collaborate with stakeholders to translate business requirements into actionable marketing workflows
Document processes and maintain consistent standards to establish a reliable source of truth
Monitor campaign engagement metrics and provide recommendations to improve performance
Suggest and implement enhancements for reporting, analytics, and dynamic content personalization
Partner with cross-functional teams to align marketing automation strategies with organizational goals
Stay informed of emerging technologies and trends in Salesforce to improve automation capabilities
Requirements:
Minimum of 3 years of hands-on experience with Salesforce Marketing Cloud and Salesforce platforms
Advanced proficiency in AMPscript and dynamic content block creation
Strong ability to audit and optimize complex automation environments with minimal supervision
Experience working within MC Connect environments and managing integrations
Excellent communication skills to collaborate effectively with both technical and non-technical teams
Familiarity with reporting and analytics tools for campaign performance evaluation
Salesforce certifications are preferred but not required if paired with extensive real-world experience
Working knowledge of project management tools such as Airtable or Azure DevOps
Nice to have:
Salesforce certifications
Working knowledge of project management tools such as Airtable or Azure DevOps
What we offer:
Medical, vision, dental, and life and disability insurance