Marketing Automation Manager Job at Robert Half (New Kensington)

Marketing Automation Manager

The Marketing Automation Manager will join a well-established and high-performin...

Location

United Kingdom , London

Salary:

Not provided

360 Resourcing Solutions

Expiration Date

Until further notice

Requirements

2+ years’ hands-on experience building and managing campaigns within HubSpot
Experience in integrations within HubSpot, preferably Salesforce CRM
Proven experience in digital marketing, delivering lead nurturing, retention and high-volume lead generation programmes
Familiarity with working with data lakes and integrations into BI tools
Advanced analytical capability with the ability to translate complex data to non-operational stakeholders
Strong understanding of segmentation strategy, data hygiene and CRM best practice
Solid working knowledge of GDPR, PECR and broader marketing compliance regulations
Highly proactive, solutions-focused with strong stakeholder and project management skills
A test-and-learn mindset with confidence in experimentation and iterative optimisation
Comfort operating in high-growth, fast-evolving environments

Job Responsibility

Designing and executing sophisticated, multi-channel marketing automation strategies within HubSpot
Developing advanced lead nurturing, lead scoring and re-engagement frameworks aligned to commercial objectives
Leveraging data to inform segmentation strategy, campaign architecture and performance optimisation
Maintaining and elevating data governance standards, ensuring robust segmentation and database integrity
Managing the reporting and analysis of email and data performance
Building scalable automation workflows to support complex stakeholder requirements across multiple business units
Delivering insightful performance reporting and presenting actionable recommendations to drive continuous improvement
Ensuring full compliance with GDPR, PECR and relevant global data privacy regulations
Identifying automation innovation opportunities that enhance efficiency, performance and commercial impact

Fulltime

Marketing Automation Manager

Primary Purpose: Execute and report on customer and prospect facing email market...

Location

United States Of America , Newton

Salary:

77000.00 - 102000.00 USD / Year

Bright Horizons

Expiration Date

Until further notice

Requirements

Bachelor’s Degree in Marketing, Communications or related field
3 years of experience implementing and managing Marketing Automation programs and technology, preferably using Salesforce Marketing Cloud (ExactTarget) and/or Pardot
In lieu of a degree, an additional 3 years of experience may be considered

Job Responsibility

Develop, execute, and optimize marketing automation campaigns across channels including email and SMS, ensuring accuracy in content, audience segmentation, personalization, and deployment
Create automated, multi-touch prospect and customer lifecycle programs, including both campaign-based and journey-based experiences
Build personalized marketing campaigns with working knowledge of creating landing pages and web forms that align in design, tone, and functionality
Provide recommendations and input on goals, objectives, strategy and email best practices
Work within Marketing Services and with the IT team on projects that span marketing technologies and other systems (i.e. Salesforce Sales Cloud, Microsoft Dynamics, Google Analytics)
Test new fields and other system updates/changes to ensure that the business use cases and requirements are met, includes data validation to ensure that the values in the field are correct
Stays current on email best practices and marketing technology industry trends to identify opportunities
Keep Marketing Automation documentation current - including naming conventions, best practices, processes, and procedures
Mentor and coach a junior team of marketing automation analysts, providing guidance on best practices, campaign execution, data quality and troubleshooting

What we offer

Medical, dental, and vision insurance
Paid vacation, sick, holiday, and parental bonding leave
401(k) retirement plan
Long-term and short-term disability insurance
Life insurance
Money-saving discounts and financial planning tools
Tuition assistance and education coaching
Caregiving support and resources for the children and adults in your family

Fulltime

Marketing Automation Manager

We are looking for a Marketing Automation Manager to lead the strategy and execu...

Location

United States , Alpharetta

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Marketo certification, such as Marketo Certified Expert or a comparable credential
At least 5 years of experience in marketing automation, including substantial hands-on work with Marketo
Proven ability to support integrations involving Marketo, NetSuite CRM, and middleware solutions such as Dell Boomi
Strong data skills, including the ability to work with SQL or similar tools for data analysis and manipulation
Experience applying segmentation, personalization, and optimization techniques across automated marketing programs
Familiarity with multi-channel campaign execution and marketing attribution methods
Strong analytical, organizational, and problem-solving skills with the ability to manage multiple priorities effectively
Clear written and verbal communication skills with a collaborative approach to cross-functional work

Job Responsibility

Lead the development and ongoing refinement of automated campaigns, nurture streams, trigger programs, and lifecycle workflows within Marketo
Manage connections between Marketo, NetSuite, and other business platforms using tools such as Dell Boomi, LaunchPoint, and Zapier to support reliable data flow
Establish standards for audience segmentation, tailored messaging, dynamic content, testing approaches, email deliverability, and regulatory compliance
Track campaign and funnel performance, interpret results, and recommend improvements that strengthen engagement and conversion outcomes
Partner with content, creative, analytics, and broader marketing teams to align program execution with messaging strategy and business goals
Oversee database quality by maintaining clean records, standardizing fields, reducing duplicates, and monitoring overall system health
Create and maintain documentation, including process guides, workflow instructions, and operating procedures for marketing automation activities
Keep current with platform enhancements and emerging marketing automation practices to identify opportunities for continuous improvement
Provide direction and support to less experienced team members involved in marketing operations or campaign automation work

What we offer

medical
vision
dental
life and disability insurance
401(k) plan

Fulltime

Marketing Automation Manager

The Marketing Automation Manager is responsible for designing, building, and opt...

Location

United States , Grand Rapids

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field
3-7 years of hands-on experience managing marketing automation platforms (Marketo, HubSpot, Eloqua, Pardot, etc.)
Demonstrated experience designing and optimizing automated nurture programs and lifecycle flows
Strong understanding of CRM systems (Salesforce, Dynamics 365, HubSpot CRM)
Experience with HTML/CSS for email templates (bonus but not required)
Solid analytical mindset with ability to translate data into actionable insights
Familiarity with data segmentation, lead scoring, and attribution models
Knowledge of compliance laws governing email and consumer data
Experience working cross-functionally with sales, product, and operations teams

Job Responsibility

Own the strategy, development, and execution of multi-channel marketing automation campaigns (email, SMS, in-app messaging, nurture flows, lead scoring, etc.)
Build and manage workflows, segmentation strategies, and triggered lifecycle campaigns using tools such as HubSpot, Marketo, Pardot, Eloqua, Klaviyo, or similar platforms
Partner with marketing, sales, and product teams to translate business goals into automated programs that improve funnel performance and pipeline velocity
Manage and continuously optimize lead scoring models, routing logic, and database hygiene initiatives
Oversee A/B testing strategies and performance analysis to improve open rates, CTR, conversions, and overall customer engagement
Ensure compliance with email and data regulations (CAN-SPAM, GDPR, CASL, CCPA)
Monitor, report, and forecast performance metrics (MQLs, conversion rates, attribution, lifecycle stage movement)
Serve as the internal SME on marketing automation tools and best practices
Collaborate with RevOps/SalesOps to align automation programs with CRM workflows and data governance
Maintain a clean, scalable, and organized marketing automation infrastructure

What we offer

Medical, vision, dental, and life and disability insurance
enrollment in company 401(k) plan

Marketing Automation Manager

The Marketing Automation Manager is responsible for designing, building, and opt...

Location

United States , Southfield

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field
3–7 years of hands-on experience managing marketing automation platforms (Marketo, HubSpot, Eloqua, Pardot, etc.)
Demonstrated experience designing and optimizing automated nurture programs and lifecycle flows
Strong understanding of CRM systems (Salesforce, Dynamics 365, HubSpot CRM)
Experience with HTML/CSS for email templates (bonus but not required)
Solid analytical mindset with ability to translate data into actionable insights
Familiarity with data segmentation, lead scoring, and attribution models
Knowledge of compliance laws governing email and consumer data
Experience working cross-functionally with sales, product, and operations teams

Job Responsibility

Own the strategy, development, and execution of multi-channel marketing automation campaigns (email, SMS, in-app messaging, nurture flows, lead scoring, etc.)
Build and manage workflows, segmentation strategies, and triggered lifecycle campaigns using tools such as HubSpot, Marketo, Pardot, Eloqua, Klaviyo, or similar platforms
Partner with marketing, sales, and product teams to translate business goals into automated programs that improve funnel performance and pipeline velocity
Manage and continuously optimize lead scoring models, routing logic, and database hygiene initiatives
Oversee A/B testing strategies and performance analysis to improve open rates, CTR, conversions, and overall customer engagement
Ensure compliance with email and data regulations (CAN-SPAM, GDPR, CASL, CCPA)
Monitor, report, and forecast performance metrics (MQLs, conversion rates, attribution, lifecycle stage movement)
Serve as the internal SME on marketing automation tools and best practices
Collaborate with RevOps/SalesOps to align automation programs with CRM workflows and data governance
Maintain a clean, scalable, and organized marketing automation infrastructure

What we offer

Medical, vision, dental, and life and disability insurance
401(k) plan

Marketing Automation Manager

We’re looking for a Marketing Automation Manager to join the EverPro Horizontal ...

Location

United States

Salary:

75000.00 - 85000.00 USD / Year

EverCommerce

Expiration Date

Until further notice

Requirements

4–6+ years of experience in marketing automation, lifecycle marketing, or CRM-related roles
Hands-on experience building and managing campaigns in Marketo & HubSpot (or similar platforms such as Eloqua, Pardot, or Customer.io)
Strong understanding of segmentation, triggers, personalization, and automated journeys
Working knowledge of Salesforce and CRM–MAP integrations supporting personalization and closed-loop reporting
High attention to detail with a strong QA mindset
Ability to manage multiple initiatives in a fast-paced, cross-functional environment
Strong communication and collaboration skills

Job Responsibility

Manage day-to-day lifecycle and marketing automation activities, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment across one-time, recurring, and triggered campaigns
Demonstrate strong attention to detail across campaign execution, including audience segmentation, messaging accuracy, personalization, and CTA alignment to ensure a high-quality customer experience
QA campaigns to ensure accuracy, compliance, and on-time delivery
Support more complex or personalized campaign builds as needed
Support the development and execution of lifecycle marketing programs across acquisition, nurture, conversion, onboarding, retention, and expansion
Translate business and campaign requirements into scalable lifecycle programs that improve funnel performance and customer engagement
Ensure accurate lifecycle and campaign tracking across connected Salesforce instances, maintaining clean data, proper attribution, and alignment between marketing and sales systems
Build and maintain journeys that are scalable, maintainable, and aligned with platform and data constraints
Maintain high standards for execution quality and campaign delivery across lifecycle programs
Monitor and troubleshoot data issues, journey performance, and delivery failures

What we offer

Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Robust health and wellness benefits, including an annual wellness stipend
401k with company match
Annual wellness stipend
Flexible and generous paid time off
Employee Stock Purchase Program

Fulltime

Marketing Automation Manager

The Marketing Automation Manager is responsible for designing, building, and opt...

Location

United States , Grand Rapids

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
3–7 years of hands‑on experience managing marketing automation platforms (Marketo, HubSpot, Eloqua, Pardot, etc.)
Demonstrated experience designing and optimizing automated nurture programs and lifecycle flows
Strong understanding of CRM systems (Salesforce, Dynamics 365, HubSpot CRM)
Experience with HTML/CSS for email templates (bonus but not required)
Solid analytical mindset with ability to translate data into actionable insights
Familiarity with data segmentation, lead scoring, and attribution models
Knowledge of compliance laws governing email and consumer data
Experience working cross‑functionally with sales, product, and operations teams

Job Responsibility

Own the strategy, development, and execution of multi‑channel marketing automation campaigns (email, SMS, in‑app messaging, nurture flows, lead scoring, etc.)
Build and manage workflows, segmentation strategies, and triggered lifecycle campaigns using tools such as HubSpot, Marketo, Pardot, Eloqua, Klaviyo, or similar platforms
Partner with marketing, sales, and product teams to translate business goals into automated programs that improve funnel performance and pipeline velocity
Manage and continuously optimize lead scoring models, routing logic, and database hygiene initiatives
Oversee A/B testing strategies and performance analysis to improve open rates, CTR, conversions, and overall customer engagement
Ensure compliance with email and data regulations (CAN‑SPAM, GDPR, CASL, CCPA)
Monitor, report, and forecast performance metrics (MQLs, conversion rates, attribution, lifecycle stage movement)
Serve as the internal SME on marketing automation tools and best practices
Collaborate with RevOps/SalesOps to align automation programs with CRM workflows and data governance
Maintain a clean, scalable, and organized marketing automation infrastructure

What we offer

medical
vision
dental
life and disability insurance
401(k) plan

Marketing Automation Manager

We are looking for a Marketing Automation Manager to join our team on a contract...

Location

United States , Irvine

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Proven experience in marketing automation and digital marketing roles
Proficiency in using platforms such as Customer.io, Salesforce, and other marketing automation tools
Strong knowledge of email marketing best practices and campaign management
Familiarity with CRM systems and the integration of marketing automation platforms
Excellent analytical skills with the ability to interpret data and make data-driven decisions
Strong communication and collaboration skills to work effectively with diverse teams
Understanding of data privacy laws and marketing compliance standards
Bachelor's degree in Marketing, Business, or a related field is preferred

Job Responsibility

Design, implement, and optimize marketing automation workflows to drive lead generation and customer engagement
Manage email marketing campaigns, ensuring they are targeted, personalized, and effective
Utilize platforms such as Salesforce and Customer.io to track campaign performance and generate actionable insights
Collaborate with cross-functional teams, including sales and product, to align marketing efforts with business objectives
Monitor and analyze key performance metrics to continuously improve campaign outcomes
Develop and maintain segmentation strategies to enhance audience targeting and personalization
Ensure compliance with data privacy regulations and best practices in all marketing activities
Provide training and guidance to team members on marketing automation tools and techniques
Stay updated on industry trends to recommend innovative approaches to marketing automation

What we offer

medical, vision, dental, and life and disability insurance
eligible to enroll in our company 401(k) plan

Fulltime

Select Country

Marketing Automation Manager

Job Description

Job Responsibility

Requirements

Nice to have

What we offer

Looking for more opportunities?

Marketing Automation Manager

Marketing Automation Manager

Marketing Automation Manager

Marketing Automation Manager

Marketing Automation Manager

Marketing Automation Manager

Marketing Automation Manager

Marketing Automation Manager

Marketing Automation Manager

Our AI answers in your language