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Coloplast Logo Coloplast · -

Marketing Automation Manager

United States, Minneapolis 100000.00 - 120000.00 USD / Year · Job Posted February 05, 2026
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Job Description

The Marketing Automation Manager drives practical, data-informed digital engagement with healthcare professionals (HCPs) for Coloplast Interventional Urology. This role focuses on resourceful execution—leveraging core tools, manual workflows, and lightweight integrations—to deliver compliant, measurable, and customer-centric experiences across digital touchpoints. The role partners closely with IT, Digital, Marketing Communications, Product Marketing, and Sales Operations.

Job Responsibility

  • Define and evolve a pragmatic roadmap for marketing automation aligned to business priorities and HCP engagement needs
  • Serve as a subject-matter expert on marketing technology, journey design, and compliant best practices
  • Lead the planning and roll-out of multi-channel initiatives (email, web, events, social) with clear KPIs
  • Implement segmentation, targeting, and personalization in partnership with Marketing Communications and Product Marketing
  • Ensure accuracy, accessibility, and a positive HCP experience
  • Monitor results and iterate continuously based on insights and stakeholder feedback
  • Convert business objectives into clear functional requirements and workflows for IT and partner teams
  • Document repeatable processes and playbooks to scale with limited systems
  • Maintain data privacy, consent, and regulatory compliance at local and global levels
  • Connect people, tools, and data—facilitating handoffs between Marketing, Sales, Analytics, and IT
  • Champion simple integrations and 3rd-party tools that extend capabilities (e.g., marketing automation, form/quiz tools, content enablement)
  • Share standards, templates, and lessons learned across teams and business units
  • Coloplast employees are required to conduct business to the highest ethical and professional standards
  • comply with applicable laws and regulations, the MedTech Code of Conduct, and company policies
  • Other job duties as assigned

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or related field
  • 3+ years in digital/marketing automation, ideally in B2B healthcare or medical devices
  • Hands-on proficiency with an enterprise marketing automation platform and CRM
  • Fluent in WordPress, analytics and experimentation
  • advanced Excel skills a plus
  • Proven ability to manage and collaborate effectively with external agency partners
  • Strong writing, information design, and UX sensibility for professional (HCP) audiences
  • Excellent cross-functional communication and project management

Nice to have

  • Resourceful Builder: Comfortable with imperfect systems—managing lists, configuring lightweight workflows, and documenting processes
  • Proven background with highly regulated environments, privacy, and consent
  • Able to build strong partnerships with Legal, IT, and Data Privacy teams
  • Customer-centric mindset focusing digital channels on clinical relevance, clarity, and efficiency—using voice-of-customer insights to guide decisions
  • Analytical & Iterative skillset using data from exports and dashboards to test, learn, and optimize

What we offer

  • Comprehensive medical, dental, and vision insurance plans
  • company sponsored wellness programs and mental health resources
  • paid leave of absence for qualifying events
  • generous paid parental leave for both birthing and non-birthing parents
  • competitive 401(k) plan with company match that vest immediately
  • financial planning services
  • corporate discount programs for goods and services
  • generous paid time off
  • flexible work hours
  • flexible work arrangement options
  • opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement
  • recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events
  • supportive work environment where everyone feels valued, and has a sense of belonging
  • participate in team-building activities, volunteer opportunities, and company-sponsored events
  • sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way
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