Marketing Automation Manager Job at Robert Half (Grand Rapids)

Marketing Automation Manager

As a Marketing Automation Manager on the team, you will own the systems and proc...

Location

United States , San Mateo

Salary:

140000.00 - 200000.00 USD / Year

Verkada

Expiration Date

Until further notice

Requirements

5+ years in Software Engineering, Marketing Technology, Business Systems, or Revenue Operations, ideally in a high-growth B2B SaaS environment
Hands-on experience with Marketo (or HubSpot) and Salesforce, including building automations, integrations, and managing lifecycle flows
Expertise in marketing infrastructure, including web form ingestion, API-based lead capture, enrichment tools (e.g. Clearbit), and real-time follow-up logic
Advanced SQL skills and working knowledge of Python
experienced in building or maintaining data pipelines and ETL processes
Strong experience with automation/integration platforms (e.g. Zapier, Workato, Retool, AWS Lambda)
Process-oriented mindset with experience managing campaign ops at scale
Excellent communication and documentation skills
Entrepreneurial mentality with a drive to experiment, iterate, and extract the most yield out of the funnel
0 Inbox mentality

Job Responsibility

Serve as the operational backbone for 20+ demand generation marketers running multi-region campaigns
Own and optimize lead ingestion, enrichment, routing, and lifecycle management
Champion marketing ops best practices and scale-friendly infrastructure
Partner cross-functionally with sales, engineering, analytics, and brand
Own everything from day-to-day campaign execution to scaling campaign operations
Translate campaign requirements into scalable systems workflows
Build infrastructure to support campaign performance monitoring, attribution, and insights
Act as the go-to expert for tools like Marketo/Hubspot and Salesforce
Design and maintain ETL pipelines to support real-time campaign logic, reporting, and data quality initiatives
Build scalable automations and integrations across MarTech tools

What we offer

Healthcare programs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
Nationwide medical, vision and dental coverage
Health Saving Account (HSA) with annual employer contributions
Flexible Spending Account (FSA) with tax saving options
Expanded mental health support
Paid parental leave policy & fertility benefits
Paid holidays, firmwide extended holidays, flexible PTO and personal sick time
Professional development stipend
Fertility Stipend
Wellness/fitness benefits

Fulltime

Lead Product Marketing Manager, Process Automation

Senior individual contributor responsible for driving the commercial strategy fo...

Location

United States , McLean

Salary:

Not provided

Appian Corporation

Expiration Date

Until further notice

Requirements

7-10+ years of related experience in B2B product marketing, solution marketing, or strategy
Deep exposure to BPM, RPA, or Process Orchestration markets
Bachelor’s degree in Marketing, Business, or a related field
Proven track record of developing strategy at a portfolio level
Exceptional storytelling ability with experience crafting C-suite-ready narratives
Ability to translate complex automation concepts into clear business value
A self-starter attitude with an obsession for scalability
Commitment to working in-person 5 days a week at our McLean, VA headquarters

Job Responsibility

Design, own, and execute the end-to-end Go-To-Market strategy for the Process Automation portfolio
Architect and maintain comprehensive messaging frameworks and positioning hierarchies
Lead the creation of strategic sales playbooks and battle cards
Act as the primary feedback loop between the market and the Product Management team
Lead cross-functional launch teams
Serve as a mentor to Product Marketing Managers

What we offer

Training and Development during onboarding
Continuous learning with dedicated mentorship and First-Friend program
Growth opportunities including leadership program, Appian University, skills based training, and tuition reimbursement
Community with 8 employee-led affinity groups

Fulltime

B2B Marketing Manager

We're on the lookout for a dynamic B2B Marketing Manager who thrives in a fast-p...

Location

United Kingdom , New Malden

Salary:

45000.00 - 55000.00 GBP / Year

Office Angels

Expiration Date

Until further notice

Requirements

B2B marketing experience with a proven track record of successful campaigns
A proactive, agile attitude, and a collaborative spirit
Strong knowledge of digital marketing techniques applicable to a corporate environment
Confidence in using marketing and database systems (experience with GA4, Dynamics 365, HubSpot is a plus)
Excellent attention to detail and exceptional communication skills
High proficiency in Microsoft 365 tools, especially Excel for data analysis

Job Responsibility

Execute quarterly marketing campaigns across digital, email, events, and telemarketing
Implement monthly nurture email campaigns to keep leads engaged
Monitor daily marketing activities, analyse results, and enhance SEO efforts
Manage B2B marketing automation, including lead scoring and segmentation
Publish and amplify digital content through various channels
Oversee social media management (LinkedIn, YouTube, X) and digital brand presence
Conduct corporate events, including tradeshows and conferences, with some UK travel required
Ensure GDPR compliance in all marketing-related activities

What we offer

28 days holiday plus BH
additional leave at Xmas
pension
cycle to work scheme

Fulltime

Associate Manager of Lifecycle Marketing

We’re seeking a strategic and data-driven Associate Manager of Lifecycle Marketi...

Location

United States , Santa Monica

Salary:

64300.00 - 86200.00 USD / Year

Disney

Expiration Date

Until further notice

Requirements

3+ years in Lifecycle marketing, or related field
Experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
Knowledge of email and push best practices for deliverability and downstream impact
Superior project management skills and attention to detail with experience in managing Airtable workflows
Ability to provide strategic recommendations motivated by data
Ability to independently develop presentations and communicate clearly to marketers, data analysts, data engineers, and product
Ability to anticipate needs, innovate, and flourish in a fast-paced environment
A positive attitude, ability to work with a team to drive projects to completion, and penchant for solving problems
Extensive project launch experience and understanding of QA processes
Bachelor’s degree or equivalent work experience

Job Responsibility

Partner within the Lifecycle Marketing teams, agencies, data teams, and external partners to bring high priority marketing initiatives to life
Plan, schedule, execute, and test email and push notification journeys, including end-to-end QA documentation and performance measurement
Partner with content teams to identify opportunities for increasing engagement in existing and new journeys
Hyper-target subscribers with relevant content to ensure a positive experience for users engaging with Hulu's products
Optimize current email and push programs through continual testing of creative, copy, timing, offers, targeting, and more
Coordinate work activities with internal and external partners to launch campaigns in a timely and consistent manner
Find opportunities to improve the effectiveness of email and push marketing programs

What we offer

A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits

Fulltime

Project Manager – Digital Marketing

As a Project Manager, you will be responsible for overseeing and coordinating va...

Location

India , Bangalore

Salary:

Not provided

Position2

Expiration Date

Until further notice

Requirements

Exposure to all core areas of digital marketing like marketing analytics, social media analytics, display marketing, SEO/SEM, email marketing, marketing automation, web application, etc
Strong understanding of digital concepts and proven ability to apply them effectively
Strong understanding of marketing/ digital marketing best practices
Excellent presentation skills with proven success in presenting ideas to clients in North America
Exceptional communication skills – both oral and written
Strong relationship management skills
Self-motivated and action-oriented
Ability to work with cross-functional teams to deliver great work
Ideally, 5 to 10 years of relevant experience in the Project Manager role / 2 to 5 years in Project Manager Operations
Bachelor’s degree in Marketing, Business Administration, or a related field

Job Responsibility

Project Planning and Management: Develop comprehensive project plans, detailing timelines, milestones, and deliverables
Manage project scope, objectives, and resource availability to ensure all aspects of the project are delivered on time and within budget
Use project management tools to track progress and provide detailed reports to clients and internal stakeholders
Client Communication: Serve as the primary point of contact for clients, maintaining regular communication to manage expectations and provide updates
Facilitate meetings with clients to discuss project progress, address concerns, and gather feedback
Team Coordination: Collaborate with cross-functional teams, including designers, developers, content creators, and marketers, to ensure cohesive project execution
Allocate tasks and responsibilities to team members, ensuring clarity and efficiency in the workflow
Motivate and guide team members, fostering a collaborative and productive work environment
Risk Management: Identify potential project risks and develop strategies to mitigate them
Monitor project performance and implement corrective actions as needed to keep projects on track

Senior Marketing Automation Strategist

This role will be responsible for supporting the execution and optimization of e...

Location

United States

Salary:

Not provided

Zion & Zion

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Business, Marketing, Advertising, Communications, or a related field (preferred)
Extensive experience in the use of marketing automation technology (Salesforce Marketing Cloud, Pardot, Marketo, Hubspot, etc.)
Salesforce experience (2 years required
5 years preferred)
Extremely strong collaboration skills – with experience working across other Marketing teams, Client Success, Sales, UX, Product, and Data Science
Knowledge of database management concepts
Proficiency in HTML
Proficiency in SQL preferred
Highly organized and self-motivated with a sense of urgency
Strong independent project management skills

Job Responsibility

Develop Marketing Automation strategies for key agency clients
Integrate Marketing Automation platforms into other marketing technologies including: Customer Data Platform (CDP), Customer Relationship Management (CRM), SMS, Reporting Visualization tools
Coordinate with Zion & Zion subject matter experts and clients on specific campaign details
Build, test, and approve email campaigns using WYSIWYG templated email editors
Assist Marketing Automation strategist and Account Manager with related on-going tasks
Understand and evaluate campaign metrics and distribute campaign performance to the marketing team with proven ability to define and act upon data-driven insights
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
Troubleshoot and provide solutions to technical errors and technology misconfiguration
Research, test and apply best practices to improve marketing automation performance
Author early-stage use-case requirements

Marketing Automation Specialist

This role will be responsible for supporting the execution and optimization of e...

Location

United States

Salary:

Not provided

Zion & Zion

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Business, Marketing, Advertising, Communications, or a related field (preferred)
Desire to learn and use marketing automation technology (Salesforce Marketing Cloud, Pardot, Marketo, Hubspot, etc.)
Extremely strong collaboration skills – with experience working across other Marketing teams, Client Success, Sales, UX, Product, and Data Science
Experience with email marketing (preferred, but not mandatory)
Proficiency in HTML (preferred, but not mandatory)
Proficiency in SQL (preferred, but not mandatory)
Highly organized and self-motivated with a sense of urgency
Strong independent project management skills
Experience working across multiple industries (preferred, but not mandatory)

Job Responsibility

Develop Marketing Automation strategies for key agency clients
Coordinate with Zion & Zion subject matter experts and clients on specific campaign details
Build, test, and approve email campaigns using WYSIWYG templated email editors
Assist Marketing Automation strategist and Account Manager with related on-going tasks
Understand and evaluate campaign metrics and distribute campaign performance to the marketing team with proven ability to define and act upon data-driven insights
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
Troubleshoot and provide solutions to technical errors and technology misconfiguration
Research, test and apply best practices to improve marketing automation performance
Author early-stage use-case requirements

Marketing Manager

Are you a marketing powerhouse ready to make a significant impact in the world o...

Location

United States , Tempe

Salary:

36.82 - 40.91 USD / Hour

Aquent

Expiration Date

Until further notice

Requirements

Demonstrated experience in B2B marketing campaigns
Proficiency with marketing automation platforms
Strong background in data-driven campaign experience, with the ability to compile, analyze, and present performance metrics
Ability to work independently on tactical execution while seeking guidance on strategy
Proven ability to influence across teams and impact business outcomes
Experience building and implementing new processes while maintaining business continuity
Exceptional ability to excel at building new paths forward when no playbook exists
Capacity to make sound decisions with incomplete information
Skill in balancing maintaining business momentum while establishing new processes
Adept at navigating complex organizational dynamics during team evolution

Job Responsibility

Campaign Execution: Lead the delivery of integrated campaign tactics, coordinating cross-functional execution with content, digital, and other teams to ensure on-time delivery of assets and activations
Performance Management: Monitor campaign metrics, implement optimization strategies, partner with analytics teams for reporting, and drive testing to enhance campaign effectiveness. Make tactical trade-offs to maintain quality and timelines
Stakeholder Coordination: Collaborate effectively with product marketing, field marketing, and partner teams. Manage relationships with content creators and channel teams, contribute to campaign documentation, and actively participate in cross-functional planning sessions
Program Development: Drive marketing programs to build brand awareness and adoption for payment solutions, providing direct sales teams with essential collateral and tools
Online Campaign Management: Plan and deliver robust online campaigns, including email initiatives and placements across various digital platforms and partner websites
Content & Collateral Creation: Develop compelling collateral and sales tools for direct sales teams and events. Create engaging marketing content for personal and business sections of digital platforms, collaborating closely with designers on layout and graphics
Data Analysis & Reporting: Compile, analyze, and present performance metrics, identifying critical opportunities to enhance and improve campaign outcomes
Cross-Organizational Collaboration: Work effectively across organizational boundaries to define, manage, and prioritize work, ensuring seamless execution and alignment

What we offer

subsidized health, vision, and dental plans
paid sick leave
retirement plans with a match

Marketing Automation Manager

Robert Half

Location:
United States , Grand Rapids

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
March 18, 2026

Looking for more opportunities? Search for other job offers that match your skills and interests.

Similar Jobs for Marketing Automation Manager