Marketing Automation Manager

• Develop and refine dynamic and scalable marketing automation campaign content with an emphasis on meeting conversion goals and understanding prospects journey
• Develop and optimize campaign templates, workflows, and audience segmentation strategies to maximize lead engagement and conversion
• Build automated emails, nurtures, triggered workflows, and multi-channel campaigns
• Use personalization and behavioral triggers to improve engagement and funnel velocity
• Own lead segmentation and lifecycle strategy in HubSpot, including CRM hygiene and tagging logic
• Create, test, and continuously optimize automated workflows to enhance customer journeys, personalize experiences, and streamline CRM processes
• Serve as the internal marketing automation consultant — training and upskilling global marketers on HubSpot best practices
• Build and maintain dashboards within HubSpot to track journey performance and marketing impact on pipeline and revenue
• Identify opportunities to automate manual processes and increase speed-to-lead
• Ensure compliance with data privacy regulations (e.g., CAN-SPAM, CASL, GDPR) in collaboration with IT and legal teams
• Maintain a high-quality database with scalable tagging and segmentation strategies
• Implement tracking and tagging and analyze and report on marketing campaign performance to make data-driven optimization recommendations
• Identify opportunities for scalability of new campaigns or enhancements to existing strategies that align with revenue goals and improve the experience of prospective, current, or past program participants
• Track, analyze, and report on CRM and campaign KPIs to measure success, identify trends, and recommend actionable improvements

• 2+ years experience as HubSpot Super Admin
• Proven ability to design and optimize lead lifecycle frameworks and funnel visibility
• Strong understanding of CRM data structures and how lifecycle automation supports sales productivity
• Expertise in audience segmentation, consent compliance, and database management
• Ability to translate technical solutions into compelling business value
• Analytical mindset — able to translate insights into scaled improvements

Nice to have experience in other platforms: Braze, Gainsight, Vero

• Fully paid employee United Platinum PPO medical, dental, and vision coverage
• 20 days paid vacation time per year with no accrual or carryover cap
• 3% non-elective employer contribution to 401(k)
• Employee share options
• Professional development budget and leave
• The opportunity to take part in our mentorship program
• Monthly telephone and/or internet allowance
• Paid primary & secondary parental leave policies
• Hybrid work arrangements and WFH equipment provided