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We are on the lookout for a dynamic and motivated CRM & Marketing Automation Manager to join our growing team. In this role, you will be a key player in creating, managing, and optimizing customer lifecycle journeys while executing impactful campaigns that enhance engagement across various channels. You’ll have the chance to enhance your skills, expand your expertise, and directly impact the growth and success of our organization.
Job Responsibility:
Take full ownership of marketing automation projects, from ideation and segmentation to execution and performance analysis
Design, build, and optimize automated customer journeys and ongoing campaigns using platforms such as Salesforce Marketing Cloud and Intercom
Monitor and analyze customer data to uncover trends, behaviors, and opportunities for improving customer engagement, loyalty, and retention
Work closely with Product, BI, and global CRM teams to define business requirements, ensure seamless CRM system integration, and align with overall marketing goals
Support the development and execution of both B2B and B2C campaigns, ensuring accurate targeting, timely delivery, and precise measurement of results
Analyze campaign performance, generate actionable insights, and iterate to drive improvements in efficiency and effectiveness
Requirements:
3+ years in marketing automation, CRM, or a related field
Hands-on experience in tools like Salesforce Marketing Cloud (MUST) & Intercom
Proficiency in designing automated workflows, customer segmentation, and data integration
Familiarity with SQL, HTML, or scripting is a plus
Strong ability to interpret data and generate actionable insights
Experience in campaign performance reporting and visualization tools
A team player who excels at working cross-functionally
Highly organized, with a knack for managing multiple projects and deadlines simultaneously
Strong written and verbal communication skills
A proactive problem-solver who thrives in a fast-paced, dynamic environment