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We are looking for a Marketing Automation Manager to join our team on a contract-to-permanent basis in Irvine, California. This role offers an exciting opportunity to lead impactful marketing campaigns and optimize automation strategies. The initial contract will last 3-6 months, with the potential for a permanent position based on performance.
Job Responsibility:
Design, implement, and optimize marketing automation workflows to drive lead generation and customer engagement
Manage email marketing campaigns, ensuring they are targeted, personalized, and effective
Utilize platforms such as Salesforce and Customer.io to track campaign performance and generate actionable insights
Collaborate with cross-functional teams, including sales and product, to align marketing efforts with business objectives
Monitor and analyze key performance metrics to continuously improve campaign outcomes
Develop and maintain segmentation strategies to enhance audience targeting and personalization
Ensure compliance with data privacy regulations and best practices in all marketing activities
Provide training and guidance to team members on marketing automation tools and techniques
Stay updated on industry trends to recommend innovative approaches to marketing automation
Requirements:
Proven experience in marketing automation and digital marketing roles
Proficiency in using platforms such as Customer.io, Salesforce, and other marketing automation tools
Strong knowledge of email marketing best practices and campaign management
Familiarity with CRM systems and the integration of marketing automation platforms
Excellent analytical skills with the ability to interpret data and make data-driven decisions
Strong communication and collaboration skills to work effectively with diverse teams
Understanding of data privacy laws and marketing compliance standards
Bachelor's degree in Marketing, Business, or a related field is preferred
What we offer:
medical, vision, dental, and life and disability insurance