Marketing Automation Manager Job at Skyhigh Security (Bangalore)

Marketing Automation Manager

Skyhigh Security

Location:
India , Bangalore

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Skyhigh Security is seeking a high-performing Marketing Operations Manager to lead and optimize our Marketo marketing automation ecosystem, ensuring seamless integration with Salesforce, flawless program execution, and strong data governance across the funnel. This role is ideal for someone who is detail-obsessed, process-driven, analytical, and passionate about leveraging technology to scale marketing performance. You will be responsible for managing our core marketing systems, ensuring leads flow into Salesforce, building scalable programs, improving data flows, enhancing funnel visibility, and enabling marketing and sales with the tools and insights needed to accelerate revenue.

Job Responsibility:

Serve as the primary administrator for Marketo, owning platform configuration, program development, user management, and best-practice governance
Build, launch, and optimize scalable Marketo programs (emails, scoring, nurturing, events, lifecycle flows, ABM workflows, and more)
Develop modular program templates and global processes to ensure consistency and repeatability across campaigns
Manage Marketo–Salesforce integrations to ensure flawless lead flow, attribution tracking, and lifecycle mapping
Own the end-to-end lead management framework between Marketo and Salesforce including lead capture, data enrichment, scoring, deduplication, and routing
Build and maintain lifecycle and attribution programs including UTM tracking, gated content flows, and multi-touch lead attribution
Partner closely with Sales Ops and RevOps to align routing logic, qualification processes, and funnel definitions
Maintain database hygiene within Marketo, ensuring accurate, complete, and properly segmented data synced with Salesforce
Monitor and implement data quality standards, including enrichment, normalization, governance, and compliance with privacy regulations (GDPR/CCPA)
Conduct periodic audits of data flows, integrations, and compliance requirements in collaboration with data and legal teams
Build and maintain dashboards and recurring reports that measure campaign performance, funnel progression, database health, and KPI trends
Provide actionable insights and recommendations to marketing and sales leadership to improve conversion rates, campaign performance, and revenue impact
Visualize data in clear, compelling formats for executive and cross-functional audiences
Work closely with demand generation, SalesOps, RevOps, and IT to deliver scalable marketing execution
Lead cross-functional projects including system enhancements, new integrations, and process improvements
Create and maintain documentation, training materials, and enablement for marketers across systems and processes
Identify opportunities to incorporate AI tools and automation to improve execution speed and performance efficiency

Requirements:

10-12+ years of Marketing Operations experience, preferably in B2B SaaS or enterprise technology
7+ years hands-on Marketo experience, including program building, integrations, and database management
3-5+ years of Salesforce (SFDC) experience, including lead flow, campaign attribution, and reporting alignment
Proven track record managing large datasets and maintaining strong data quality and hygiene
Experience building and optimizing lead scoring, lead nurturing, routing frameworks, and lifecycle programs
Strong project and program management skills
Adobe Marketo Certified Expert required
Bachelor’s degree in Business Administration - Marketing, Data Analytics or Statistics, Project Management, or a related field
Ability to work partial U.S. work hours
Obsessive attention to detail and fervor for metrics-based problem solving
Results-oriented and committed to quality of product and processes
Strong research skills and desire to learn about a wide range of topics
Proven ability to work effectively with cross-functional teams and lead projects from conception to final execution with excellence
Outstanding teamwork, communication, and organizational skills
Self-motivated, creative, high energy, and resourceful
Strong project management skills and ability to work under deadline

Nice to have:

Salesforce certification is a plus
Familiarity with tools such as ZoomInfo, routing tools, or integration platforms is a plus

What we offer:

Retirement Plans
Medical, Dental and Vision Coverage
Paid Time Off
Paid Parental Leave
Support for Community Involvement

Additional Information:

Job Posted:
February 20, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

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