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Marketing Automation Manager

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Verkada

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Location:
United States , San Mateo

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Category:
-

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Contract Type:
Not provided

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Salary:

140000.00 - 200000.00 USD / Year
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Job Description:

As a Marketing Automation Manager on the team, you will own the systems and processes that power marketing campaigns and directly accelerate revenue growth.

Job Responsibility:

  • Serve as the operational backbone for 20+ demand generation marketers running multi-region campaigns
  • Own and optimize lead ingestion, enrichment, routing, and lifecycle management
  • Champion marketing ops best practices and scale-friendly infrastructure
  • Partner cross-functionally with sales, engineering, analytics, and brand
  • Own everything from day-to-day campaign execution to scaling campaign operations
  • Translate campaign requirements into scalable systems workflows
  • Build infrastructure to support campaign performance monitoring, attribution, and insights
  • Act as the go-to expert for tools like Marketo/Hubspot and Salesforce
  • Design and maintain ETL pipelines to support real-time campaign logic, reporting, and data quality initiatives
  • Build scalable automations and integrations across MarTech tools
  • Manage complex workflows and integrations for webinars, demos, and intent-triggered campaigns
  • Monitor lead flow and pipeline health using BI tools

Requirements:

  • 5+ years in Software Engineering, Marketing Technology, Business Systems, or Revenue Operations, ideally in a high-growth B2B SaaS environment
  • Hands-on experience with Marketo (or HubSpot) and Salesforce, including building automations, integrations, and managing lifecycle flows
  • Expertise in marketing infrastructure, including web form ingestion, API-based lead capture, enrichment tools (e.g. Clearbit), and real-time follow-up logic
  • Advanced SQL skills and working knowledge of Python
  • experienced in building or maintaining data pipelines and ETL processes
  • Strong experience with automation/integration platforms (e.g. Zapier, Workato, Retool, AWS Lambda)
  • Process-oriented mindset with experience managing campaign ops at scale
  • Excellent communication and documentation skills
  • Entrepreneurial mentality with a drive to experiment, iterate, and extract the most yield out of the funnel
  • 0 Inbox mentality
  • You must be independently authorized to work in the U.S.
What we offer:
  • Healthcare programs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
  • Nationwide medical, vision and dental coverage
  • Health Saving Account (HSA) with annual employer contributions
  • Flexible Spending Account (FSA) with tax saving options
  • Expanded mental health support
  • Paid parental leave policy & fertility benefits
  • Paid holidays, firmwide extended holidays, flexible PTO and personal sick time
  • Professional development stipend
  • Fertility Stipend
  • Wellness/fitness benefits
  • Healthy lunches provided daily
  • Commuter benefits

Additional Information:

Job Posted:
December 13, 2025

Employment Type:
Fulltime
Work Type:
On-site work
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