Marketing Automation Manager, Robert Half

Robert Half

Location:
United States, Atlanta

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

Our client is seeking a Marketing Automation Manager to own the development, execution, and optimization of automated marketing campaigns across the customer lifecycle. This role involves designing and managing marketing workflows, collaborating with teams, and optimizing strategies to generate leads and drive revenue.

Job Responsibility:

Design, build, and manage automated workflows and email campaigns using platforms like HubSpot, Marketo, Pardot, or similar
Collaborate with content, design, and product teams to develop targeted campaigns that align with business goals
Manage lead scoring, segmentation, and nurturing strategies to optimize funnel conversion
Monitor campaign performance, analyze KPIs (open rates, click-through, conversion), and continuously optimize for results
Ensure data hygiene and integration across CRM and automation platforms
Stay current on industry trends, tools, and best practices in marketing automation

Requirements:

4+ years of experience in marketing automation, CRM, or digital marketing
Hands-on experience with tools like Marketo, HubSpot, Pardot, Salesforce, or similar
Strong analytical skills and ability to translate data into actionable insights
Excellent project management and cross-functional collaboration abilities
HTML/CSS knowledge is a plus but not required

Nice to have:

HTML/CSS knowledge

What we offer:

Medical insurance
Vision insurance
Dental insurance
Life insurance
Disability insurance
401(k) plan
Free online training

Additional Information:

Job Posted:
May 08, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Marketing Automation Manager