Marketing Automation Manager - CDP Job at Bright Horizons (Newton)

Job Description

Execute and report on customer and prospect facing email marketing programs covering a portfolio consisting of demand generation, events, newsletters and retention programs. Work closely with various stakeholders to drive campaign performance through innovative marketing strategy as well as email design and copy. Assist in defining company’s audience targeting strategy, testing methodology and measurement of email marketing effectiveness. Assist in the development of tools, processes and frameworks to further best practices and deliver impactful email marketing programs. CDP Focused. Responsible for building new Journeys in a Customer Data Platform (CDP), building segments, understanding the data requirements for use cases, data integrity, data quality and data sources involved to build the specific use cases. The resource should be able to independently configure and manage marketing journeys and campaigns. This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA.

Job Responsibility

Execute and report on customer and prospect facing email marketing programs covering a portfolio consisting of demand generation, events, newsletters and retention programs
Work closely with various stakeholders to drive campaign performance through innovative marketing strategy as well as email design and copy
Assist in defining company’s audience targeting strategy, testing methodology and measurement of email marketing effectiveness
Assist in the development of tools, processes and frameworks to further best practices and deliver impactful email marketing programs
Responsible for building new Journeys in a Customer Data Platform (CDP), building segments, understanding the data requirements for use cases, data integrity, data quality and data sources involved to build the specific use cases
The resource should be able to independently configure and manage marketing journeys and campaigns
Develop, execute, and optimize marketing automation campaigns across channels including email and SMS, ensuring accuracy in content, audience segmentation, personalization, and deployment
Create automated, multi-touch prospect and customer lifecycle programs, including both campaign-based and journey-based experiences
Assist with campaign migration from legacy tools and ensure marketing data is structured and usable within Customer Insights
Provide recommendations and input on goals, objectives, strategy and email best practices
Work within Marketing Services and with the IT team on projects that span marketing technologies and other systems (i.e. Salesforce Sales Cloud, Salesforce Marketing Cloud, Google Analytics)
Test new fields and other system updates/changes to ensure that the business use cases and requirements are met, includes data validation to ensure that the values in the field are correct
Stays current on email best practices and marketing technology industry trends to identify opportunities
Keep Marketing Automation documentation current - including naming conventions, best practices, processes, and procedures
Mentor and coach a junior team of marketing automation analysts, providing guidance on best practices, campaign execution, data quality and troubleshooting

Requirements

Bachelor's degree in Marketing, Communications or related field
In lieu of a degree, an additional 3 years of experience may be considered
3 years of experience implementing and managing Marketing Automation programs and technology
3 years of experience in Microsoft Customer Insights Journey Platform

Nice to have

Knowledge of design, build, test, and maintain data segmentations, data integrations and Marketing Journeys and Campaigns
Experience in Microsoft Power Automate or Microsoft Dynamics 365
Experience with Salescloud
Ability to provide guidance and support on platform usage
Ability to work in a fast-paced environment working with multiple stakeholders
Experience managing projects of varying complexity
time and project management are critical skills
Demonstrated resourcefulness, motivation, initiative, and creative problem solving
Understanding of persona-based marketing, targeting and segmentation
Ability to think strategically while also able to “roll up your sleeves” and do the hands-on work necessary to meet deadlines
Knowledge of test and learn practices a plus (such as A/B Testing, Multivariate Testing, etc.)
Must be flexible with the ability to adapt to, and drive change
Collaboration with both onshore and offshore development teams
Marketing Cloud experience along with AMPScript and SQL knowledge is preferred
HTML and Adobe Photoshop skills a plus

What we offer

Medical, dental, and vision insurance
Paid vacation, sick, holiday, and parental bonding leave
401(k) retirement plan
Long-term and short-term disability insurance
Life insurance
Money-saving discounts and financial planning tools
Tuition assistance and education coaching
Caregiving support and resources for the children and adults in your family

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Marketing Automation Manager - CDP

Job Description

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