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We are looking for a technical Marketing Automation Engineer (CRM) with a strong focus on user lifecycle architecture. Your mission will be to design, build, and maintain the systems, automations, and data flows that support the entire customer lifecycle—from acquisition to activation, repeat engagement, and long-term retention. This is a role for engineers who enjoy working with data models, APIs, lifecycle triggers, segmentation logic, and event-driven architectures rather than campaign operations. You will own the technical foundation that powers all lifecycle journeys across email, push, SMS, and WhatsApp.
Job Responsibility:
Build and iterate scalable lifecycle flows across onboarding, activation, conversion, and retention phases
Translate lifecycle logic into technical architectures, schemas, and event-driven triggers
Implement advanced logic using AMPscript, SSJS, SQL, and REST/SOAP APIs for dynamic personalization
Create reusable automation components to accelerate development and reduce operational complexity
Design and maintain data models needed for lifecycle segmentation and decisioning
Develop robust data ingestion and transformation workflows to ensure accurate audience targeting
Connect CRM automations with internal APIs, backend systems, and real-time event streams
Align lifecycle trigger definitions and data structures with Data Engineering and Product Engineering
Monitor and improve automation performance, execution time, and system stability
Implement diagnostics, alerting, and validation layers to ensure lifecycle flows run consistently at scale
Support controlled experiments within lifecycle flows (variant routing, conditional logic, A/B structures)
Contribute to frameworks that help evaluate impact on key lifecycle stages and overall system efficiency
Requirements:
2–3 years of experience in CRM and digital marketing within web/mobile product environments
Advanced SQL: able to design complex queries, data models, transformations, CTEs, and audience logic for large-scale lifecycle flow
Bachelor's degree in Engineering, Computer Science, or a related technical field
English fluency : able to communicate clearly with technical, product, and data teams in an international environment
Nice to have:
SSJS, APIs, and AMPscript for dynamic content and integrations