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Marketing Automation Coordinator

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ARIAD

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Location:
Belgium , Limburg

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Category:
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Contract Type:
Employment contract

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Salary:

Not provided
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Job Description:

Our client operates in the transport and automotive industry, a sector where convenience, trust, and seamless customer experience are decisive. As customer expectations continue to rise, marketing automation and journey orchestration play a vital role in creating relevant, timely, and meaningful interactions across channels. Our client is looking for a data-driven and curious professional to join their team as a Marketing Automation Coordinator. In this role, you will optimise customer-facing touchpoints across the entire journey, ensuring that every interaction—from SMS to email—adds value and clarity. You will collaborate closely with internal teams and external partners, using data, testing, and continuous optimisation to improve conversion and customer satisfaction. If you enjoy combining analytical thinking with creativity and ownership, this role offers real impact and long-term growth.

Job Responsibility:

  • Map, analyse, and continuously improve all customer touchpoints throughout the customer journey
  • Optimise automation flows including timing, content, CTAs, and channel selection
  • Set up and execute A/B tests to improve conversion and customer satisfaction
  • Ensure a consistent tone of voice and messaging across all customer communications
  • Develop personalisation strategies based on segmentation, behaviour, and lifecycle stages
  • Monitor and report on performance metrics such as open rates, CTR, and conversion
  • Translate data insights and customer feedback into concrete optimisation actions
  • Implement new features, trends, and technologies within automation and CX orchestration
  • Design and coordinate the email marketing strategy and content planning
  • Share best practices with colleagues across countries and business units

Requirements:

  • Ambition to further develop your career in marketing automation and customer experience
  • At least 3 years of experience in customer journey management, CRO, CRM, or data-driven marketing
  • Past experience in the automotive or service-oriented industry is a plus
  • Your strengths include analytical thinking, optimisation mindset, and customer focus
  • Experience with journey mapping, UX principles, segmentation, personalisation, and A/B testing
  • Working experience with marketing automation tools such as Salesforce Marketing Cloud, Selligent, or HubSpot is a plus
  • Ability to interpret dashboards and translate insights into practical improvements
  • Strong communication skills in Dutch (native or fluent), English, and a basic knowledge of French
  • A collaborative mindset and eagerness to contribute to a safe, high-quality working environment

Nice to have:

  • Past experience in the automotive or service-oriented industry
  • Working experience with marketing automation tools such as Salesforce Marketing Cloud, Selligent, or HubSpot
What we offer:
  • Full-time employment
  • Digital recruitment process and structured onboarding
  • Work for a stable company within a strong international group
  • A competitive salary package with attractive extra-legal benefits
  • Meal vouchers
  • Mobile phone
  • Group and hospitalisation insurance
  • 12 ADV days and the possibility to work remotely 2–3 days per week
  • Access to a flexible benefits plan and continuous learning opportunities
  • An environment where employees and customers are truly central

Additional Information:

Job Posted:
May 05, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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