Marketing Automation Consultant, Robert Half

Robert Half

Location:
United States, Detroit

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Robert Half is working with a dynamic client who is seeking a Marketing Automation Consultant to enhance their marketing operations, streamline processes, and maximize engagement through CRM platforms. The ideal candidate will have hands-on experience with marketing automation tools, such as Marketo, HubSpot, Salesforce Marketing Cloud, or Pardot, and will help the client implement, optimize, and manage data-driven strategies to drive business growth.

Job Responsibility:

Designing and implementing marketing automation workflows tailored to business goals, using platforms like Marketo, HubSpot, Salesforce Marketing Cloud, or Pardot
Managing CRM integrations and ensuring the seamless flow of data across platforms
Collaborating with cross-functional teams, including sales, marketing, and IT, to optimize processes and improve campaign effectiveness
Configuring lead scoring models, email campaigns, and nurture strategies to generate experience in leads and drive revenue
Monitoring campaign performance and providing actionable insights through data analytics and reporting
Troubleshooting automation and CRM challenges, delivering innovative solutions to improve system efficiency
Training teams on marketing automation platforms to ensure adoption and successful utilization

Requirements:

3+ years in marketing automation and CRM platform management, with expertise in at least one tool: Marketo, HubSpot, Salesforce Marketing Cloud, or Pardot
Bachelor’s degree in marketing, business, technology, or a related field (preferred)
Strong understanding of marketing automation workflows, integration, segmentation, and reporting
Ability to analyze campaign data and develop actionable insights to improve processes and outcomes
Excellent written and verbal communication skills for effective collaboration and stakeholder presentations
Certification in marketing automation platforms (such as Marketo Certified Expert or Salesforce Marketing certifications) is a plus
An innovative, detail-oriented, and solutions-driven attitude with a collaborative mindset

What we offer:

medical, vision, dental, and life and disability insurance
eligible to enroll in our company 401(k) plan

Additional Information:

Job Posted:
May 14, 2025

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Marketing Automation Consultant