Marketing Automation Campaign Specialist

• Build and execute Marketo programs and assets including emails, landing pages, forms, smart campaigns, and reports
• Execute campaign builds based on documented briefs, requirements, and strategic direction from marketing stakeholders
• Activate and operationalize audience segments sourced from enterprise data platforms within Marketo programs
• Apply campaign-level filters, targeting logic, and distribution rules as needed to support launch objectives
• Perform thorough QA testing across emails, landing pages, forms, workflows, and lead routing prior to deployment
• Support lead lifecycle processing, CRM sync validation, and basic troubleshooting of integration-related issues
• Partner with marketing analysts to support campaign reporting and provide execution-level performance insights
• Maintain documentation, naming conventions, templates, and operational standards within Marketo
• Contribute to ongoing platform enhancements and scalability initiatives post-implementation
• Support cross-functional marketing automation projects as needed
• Manage campaign intake, build timelines, and task execution through Workfront to ensure alignment with enterprise processes and SLAs

• 3–5 years of marketing automation experience, preferably in Marketo
• Hands-on experience building emails, landing pages, forms, and automated campaign workflows
• Familiarity with B2B marketing processes including lead lifecycle management and CRM integration (Salesforce preferred)
• Working knowledge of global email compliance standards (CAN-SPAM, CASL, GDPR)
• Basic HTML/CSS troubleshooting skills
• Experience working in a complex or regulated enterprise environment preferred
• Strong attention to detail and demonstrated quality assurance discipline
• Experience operating within structured campaign intake and project management systems (Workfront or similar)
• Demonstrated ability to manage multiple campaign builds simultaneously while adhering to defined processes and timelines
• Strong communication skills with the ability to work independently and collaboratively within cross-functional teams
• Marketo certification is a plus

Marketo certification is a plus