Marketing Automation Administrator Jobs

Bazaarvoice

Location:
India, Bengaluru

Category:
IT - Administration

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Marketing Operations team is looking for a Marketing Automation Administrator to maintain the integrity and efficiency of our marketing tools (Marketo) in support of the larger marketing team. As part of the larger Revenue Operations team, this role is ideal for a data-driven operator with a deep admin expertise in marketing automation platforms (Marketo) and a passion for driving scalable, automated marketing programs. Will be responsible for overseeing a small team of marketing operations individuals. As a Marketo SME, you will be working closely with the global marketing team and be responsible for optimizing email marketing, nurture flows, lead scoring, and database marketing strategy with a strong understanding of data flows into platforms such as Salesforce, Goldcast, Sendoso, 6sense and other integrations.

Job Responsibility:

Build, test, deploy email campaigns, advanced nurture sequences, and complex automation workflows in Marketo
Manage and optimize web forms, Marketo landing pages, lead segmentation
Monitor campaign performance and deliver actionable insights to marketing and sales teams
Own the architecture, governance, and optimization of the Marketo instance
Maintain and improve data hygiene between Marketo and Salesforce ensuring seamless marketing-to-sales handoff
Enforce best practices for database management, GDPR compliance, and campaign tracking
Design, implement and manage advanced lead scoring models, and lifecycle workflows
Administer and maintain Marketo instance, including user roles, field management, webhooks, APIs and other integrations
Own and maintain inbound ticketing system in partnership with the demand generation team to execute campaigns & system developments
Work closely with marketing analytics and sales operations to ensure MQLs are properly routed, scored, and followed up
Provide training and documentation for all builds and best practices
Proactively audit complex and manual campaign execution workflows to simplify steps, automate decision points, and reduce the average campaign build cycle time

Requirements:

8-10 proven years of experience in marketing automation/operations
2 to 3 years in managerial experience
Marketo certified business practitioner is required
Expertise in Marketo
Must have hands-on experience with email marketing, lead nurturing, segmentation, lead scoring, automation workflow and Marketo administration
Familiarity with digital marketing strategies, including SEO, SEM, social media, and email marketing
Strong understanding of CRM platform, Salesforce
Ability to troubleshoot integration issues between Marketo and Salesforce
Experience working with global teams and understanding regional compliance laws (GDPR, CAN-SPAM)
Excellent English communication skills (verbal and written)

Nice to have:

FullCircle Insights or experience with automated funnel management tools also a plus

Additional Information:

Job Posted:
December 06, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Marketing Automation Administrator