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Marketing Audience Operations Lead Business Execution Consultant

https://www.wellsfargo.com/ Logo

Wells Fargo

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Location:
United States, Charlotte

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Category:
-

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Contract Type:
Employment contract

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Salary:

96600.00 - 171800.00 USD / Year

Job Description:

Wells Fargo is seeking a talented Lead Business Execution Consultant to join our growing Marketing Audience Operations team as part of Enterprise Marketing Services organization. In this role you will partner with stakeholders and play a pivotal role as an analytical consultant for various marketing campaigns aimed at maximizing financial returns, assessing key marketing levers for future optimization, and providing strategic consultation on marketing data to enable marketing campaigns. Additionally, you will be responsible for developing and implementing marketing strategies that drive growth and engagement, while continuously improving campaign performance and efficiency.

Job Responsibility:

  • Lead and develop strategic efforts with the Line of Business that will lead to Marketing campaigns
  • Lead the strategy and resolution of highly complex and unique challenges related to Audience Operations
  • Coordinate and consult with Audience Operations Delivery team
  • Partner closely with Channel Strategy and Governance
  • Manage the Audience Operations deliverable schedule and workflow calendar
  • Maintains awareness of key Regulatory and Compliance campaign requirements
  • Able to build and deliver a campaign leveraging Audience Operations platforms
  • Consult and coach Marketing through the Operational & Workflow steps
  • Provide leadership to identify and design the development of new data-based solutions
  • Strategically engage with all levels of professionals and managers across the enterprise

Requirements:

  • 5+ years of Business Execution, Implementation, or Strategic Planning experience
  • 5 + years' experience working in Marketing Execution functions
  • Experience in Marketing Analytics with Adobe Audience Manager, Pega or other analytics tool
  • Ability to prioritize and manage multiple workstreams, initiatives, and deliverables simultaneously
  • Experience in Project management
  • Experience in Audience Targeting
  • Strategic consultant with experience mapping out a strategic roadmap with marketing leadership
What we offer:
  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance, critical illness insurance, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement

Additional Information:

Job Posted:
June 15, 2025

Expiration:
June 18, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:
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