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The Marketing Associate will support branch readiness efforts for multiple product launches and updates across a portfolio of consumer credit card offerings. This role is critical to ensuring seamless execution of acquisition and engagement initiatives across a large retail branch network. This individual will partner closely with product, marketing, and cross-functional teams to coordinate updates, manage go-to-market workflows, and ensure that tools, training, and collateral are accurate, aligned, and delivered on time. The ideal candidate is highly collaborative, detail-oriented, and thrives in a fast-paced environment.
Job Responsibility:
Support branch readiness for new product launches, refreshes, and marketing initiatives across consumer credit card offerings
Manage and track updates across go-to-market workstreams, ensuring accuracy and completeness of all materials and timelines
Coordinate updates to banker tools, training resources, and marketing collateral, including multilingual assets
Review and approve test links and materials to ensure quality control and consistency
Partner with cross-functional teams including Product, Acquisitions, Sales & Strategy, Servicing, and Go-to-Market teams to align on priorities and execution
Identify opportunities to enhance customer and field engagement through improved processes and marketing support
Maintain and update trackers and documentation to support readiness forums and stakeholder alignment
Contribute to process improvements that enhance operational efficiency and support broader marketing initiatives
Requirements:
Bachelor’s degree in Business Administration, Marketing, or related field, or equivalent experience
Strong collaboration skills with the ability to work effectively across teams, functions, and leadership levels
Highly organized with strong attention to detail and the ability to manage multiple initiatives simultaneously
Comfortable working in a fast-paced, dynamic environment with shifting priorities
Proactive, self-starter mindset with a focus on delivering results
Strong communication skills, both written and verbal
Analytical thinker with the ability to understand business goals and translate them into actionable marketing support
Customer-focused mindset with a passion for improving both customer and employee experiences
Experience supporting marketing campaigns, product launches, or go-to-market initiatives is a plus
Familiarity with financial services, consumer banking, or credit card products is a plus
Nice to have:
Experience supporting marketing campaigns, product launches, or go-to-market initiatives is a plus
Familiarity with financial services, consumer banking, or credit card products is a plus
What we offer:
medical, vision, dental, life and disability insurance, company 401(k) plan