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Marketing associate who is passionate about B2B marketing and need to have a keen interest to work in a high paced startup environment. You will be required to execute marketing strategies to increase awareness and adoption of our products.
Job Responsibility:
Conduct market research to identify customer trends, competitor offerings and demographic data
Execute multi-channel marketing campaigns with a focus on social media, influencer marketing, and partnership marketing, optimizing the campaigns for lead generation & pipeline building
Execute brand awareness campaigns on social media platforms
Research, curate and build a database(accounts & contacts) using lead generation tools like LinkedIn Sales Navigator, Zoominfo, Lusha etc to fuel sales pipeline
Work with the product marketing team to develop and grow the sales pipeline to consistently meet quarterly revenue goals
Creating and maintaining the database of prospect clients on Hubspot
Coordinate with graphic designers and content writers to generate content for social media, emails, and website
Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
Drive email marketing campaigns end to end, including content, template designs etc
Work closely with functional teams in brand, design, product, and business development to ensure marketing is aligned with overall business strategy
Requirements:
Strong verbal and written communication skills
Great listening skills and a desire to learn proper consultative marketing techniques
A keen interest in IT issues
Self starter
High-energy and positive attitude
Ability to quickly learn and apply new information in customer-facing scenarios
The ability to write reports and proposals
The capacity to work well on your own or in a team
The ability to manage your time and plan your day effectively
Skilled in interpersonal, business management and communication
Keen in leveraging AI for transforming content writing
Empathetic towards customers who need but don’t understand technology, advocating for customer needs as well as business priorities
Someone who can actively build and maintain relationships with cross-functional teams and stakeholders
From a B2B SaaS/ product background
Nice to have:
Has good knowledge in SAAS B2B marketing would be an added advantage
Engineering or BCA/MCA background
Prior experience of working in B2B SaaS based or product-based organization