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Robert Half Logo Robert Half · -

Marketing Associate

United States, Glendale · Job Posted January 29, 2026
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Job Description

We are seeking a highly organized, proactive, and creative Marketing Associate to support retention and innovation initiatives within a dynamic retail marketing team. This junior-level role is ideal for someone eager to learn, collaborate, and contribute to high-impact campaigns that drive customer loyalty, engagement, and growth. The Marketing Associate will work closely with cross-functional partners across Marketing Strategy, PR, Digital Marketing, Creative, Digital Product, Data/Tech, and E-Commerce Site teams to help execute strategies that elevate the overall customer experience.

Job Responsibility

  • Assist in developing and rolling out retention-focused campaigns, including loyalty programs, seasonal activations, and personalized outreach
  • Coordinate timelines, asset delivery, and stakeholder communication for smooth execution of marketing initiatives
  • Help identify innovative messaging and incremental editorial approaches to increase audience engagement
  • Support planning and execution of CRM activations across email, SMS, push notifications, and app channels
  • Maintain the CRM benefits calendar and ensure alignment with broader promotional and marketing timelines
  • Manage the TikTok content calendar and assist in coordinating content with internal teams, PR partners, and cross-functional business units as needed
  • Assist in reviewing and monitoring TikTok content creators to support brand safety standards
  • Contribute to pilot programs and A/B testing across new and emerging marketing tactics (e.g., SMS, experimental activations)
  • Track campaign performance metrics and compile insights to inform future innovation efforts
  • Assist in identifying key customer lifecycle moments—such as welcome, post-purchase, winback, and price-drop opportunities—to support engagement and retention
  • Collaborate with CRM and analytics teams to analyze performance data and uncover gaps or friction points
  • Support the development of journey-based campaigns across email, SMS, site, and social channels that align with seasonal priorities and product launches
  • Partner with Email, SMS, and Site teams to ensure cohesive messaging and strategic alignment
  • Work with creative and digital teams to ensure assets and functionality support campaign goals and brand standards
  • Coordinate with Consumer Insights and Analytics teams to measure campaign results and extract key learnings
  • Maintain tracking documents and prepare weekly performance summaries
  • Prepare meeting agendas, document action items, and capture next steps
  • Provide project management support, activation follow-ups, and logistical coordination

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • 1–2 years of internship or entry-level experience in marketing (retail, consumer products, or entertainment experience preferred)
  • Strong organizational skills with excellent attention to detail
  • Strong written and verbal communication skills
  • Familiarity with digital marketing channels (email, social, SMS) and basic analytics
  • Proficiency with Microsoft Office and project management tools
  • Interest in storytelling, creativity, and innovative marketing approaches

What we offer

  • medical, vision, dental, and life and disability insurance
  • eligible to enroll in our company 401(k) plan
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