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The Marketing Associate supports marketing efforts across The Second City’s live entertainment, training, and corporate businesses by executing campaigns, supporting sales initiatives, managing digital content, and providing administrative and event support. This role works closely with sales, marketing, and operations teams to help drive awareness, generate leads, and ensure customer-facing content is accurate and engaging. The Second City Marketing team is excited to welcome a new team member during a period of growth and innovation. With increased investment in The Second City PLAY and The Second City Works, this role offers an opportunity to support high-impact marketing campaigns that drive audience growth, customer engagement, and revenue across two of the organization’s key strategic priorities. The ideal candidate is highly organized, detail-oriented, and comfortable managing multiple projects while supporting both strategic initiatives and day-to-day marketing operations.
Job Responsibility
Build, schedule, and execute email marketing campaigns across multiple business lines
Support audience segmentation, list management, and campaign deployment
Track campaign performance and provide reporting on key marketing metrics
Assist with the development and implementation of seasonal, promotional, and lead-generation campaigns
Coordinate sales and marketing materials, presentations, and collateral
Support lead distribution processes and CRM data management
Assist with lead tracking, routing, and follow-up workflows
Partner with sales teams to ensure accurate and timely campaign execution
Manage website updates, content publishing, and quality assurance
Coordinate content review and approval workflows across departments
Maintain marketing assets, landing pages, and digital content libraries
Ensure brand consistency across digital channels and customer touchpoints
Provide administrative support for marketing and sales initiatives
Assist with planning and execution of client events, conferences, trade shows, and promotional activities
Coordinate project timelines, meeting schedules, and internal communications
Support vendor coordination and marketing logistics as needed
Requirements
3-4 years of experience in marketing, communications, sales support, or a related field
Knowledge of digital marketing, lead generation, and campaign analytics
Experience with email marketing platforms and CRM systems, preferably Salesforce
Familiarity with website content management systems (CMS), preferably Marketing Cloud, HubSpot and/or Mailchimp
Strong organizational skills and attention to detail
Excellent written and verbal communication skills in English
Ability to manage multiple projects and deadlines simultaneously
Proficiency with Microsoft Office, Google Workspace, and marketing technology platforms
Nice to have
Experience supporting events, ticketing, or customer-facing programs preferred, but not required
Interest and experience working in live entertainment, education, hospitality preferred, but not required