Marketing Associate Specialist

• Implementing and executing marketing programs which support accelerated profitable growth, consumer satisfaction, and client retention
• Supporting all critical business initiatives including pricing, selling of meal plans, overall sales growth, and consumer engagement
• Upholding and representing the Aramark Collegiate Hospitality brand, the client’s brand and all branding elements
• Executing and implementing base business growth programs and strategies to increase sales, ensure pricing accuracy, drive mandatory meal plan upgrades and increase voluntary meal plan sales
• Driving change, with focus on sales and consumer satisfaction, that results in profitable base business growth
• Writing the unit specific client marketing and communication plans and tracking results
• Being responsible and accountable for the sales process, accurate data and results entered into the Meal Plan Analytics database
• Interacting with client and maintaining effective client and customer communications and relations
• Identifying opportunities to implement new innovations, technology solutions, products and services which support sales growth and client retention
• Ensuring participation in DiningStyles and Voice of the Consumer (VOC) and presenting results at team and client meetings each semester
• Managing student peer-to-peer groups to ensure proper execution of mandatory meal plan upgrades and voluntary meal plan selling activities
• Managing student marketing intern to ensure all program logistics/graphics are complete
• Ensuring necessary training and support are provided to the account and that brand standards are fully executed
• Working collaboratively with the Collegiate Hospitality team to implement all national programs
• Supporting front line management with administration of Marketing, Service Excellence and Suggestive Selling training
• Participating in the contract re-bid/extension process for their account
• Assisting other region marketing team members with EngageIQ® and Strategic Account Review processes at other accounts

• Requires at least 1-3 years of experience in product, program, or menu development in food service
• Requires experience in building marketing capacity and tools in a complex marketing / sales environment
• Requires a bachelor’s degree or equivalent experience in marketing, nutrition, food science or business
• Strong project management experience leading cross-functional teams in a matrix organization
• Excellent interpersonal communication skills including strong writing and presentation skills

Photoshop proficiency preferred