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We're looking for an experienced Marketing Associate to plan and implement world-class marketing campaigns on paid and owned channels that build brand impact and drive growth for Uber in France. In this role, you will work with cross-functional partners and our agency partners to deliver full-funnel marketing campaigns that fuel consumer demand, engagement and drive brand strength. This is a unique opportunity to join an outstanding team in a fast-paced and exciting environment, where you will help craft the way France views and uses Uber. The ideal candidate is a self-enabler with plenty of entrepreneurial spirit and the ability to foster positive relationships across teams and business units.
Job Responsibility:
Plan and implement world-class full-funnel campaigns and activations, on both paid and owned channels, working closely with cross-functional teams on both strategic planning and execution
Identify uniquely local marketing opportunities aligned with business priorities (major events, partnerships, seasonal moments, etc) and deliver dedicated marketing strategies, campaigns or activations against them
Draft or review all owned channels communications for our audiences and support local initiatives in collaboration with cross-functional teams
Maintain the relationship with agency partners for the development and execution of outstanding work
Develop a deep understanding of regional priorities (business targets, P&L priorities, segmentation, priority markets) to be thought partners with regional Ops, Policy, and Comms teams
Have a deep understanding of consumer insights to drive strategic decision-making
Engage in stakeholder management across the organization - locally and globally with cross-functional teams, including local operations, product, support, policy, and PR teams to ensure our marketing initiatives are aligned with broader business objectives and are flawlessly executed
Requirements:
3+ years of marketing experience, preferably in a fast-paced environment
Native level of French, fluent in English
Strong business acumen
structured problem solver with project management skills and attention to detail
Experience in conceptualizing and driving compelling coordinated marketing campaigns on owned and paid channels
Track record of owning end-to-end execution of marketing programs and ensuring the right stakeholders are involved and deliver on time and budget
Strong written communication skills and the ability to bring to life the Uber brand in a way that is both consistent with our global brand positioning, but also meaningful to local culture and customs
A strong customer-centric attitude - you are always thinking about how our customers interact with the brand
The ability to take the initiative in a constantly evolving work environment and a willingness to adopt a generalist mindset
Nice to have:
Bachelor's degree in Marketing, Business, or similar