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The Marketing Associate will play a key role in supporting retention and innovation initiatives across the store marketing team. This junior-level position is ideal for a highly organized, proactive, and creative individual eager to learn and contribute to high-impact campaigns that drive customer loyalty, engagement, and new marketing initiatives. The role will collaborate closely with cross-functional partners, including Marketing Strategy, PR, digital marketing, creative, digital product, Data / Tech and E-Comm Site teams, and will help execute strategies that elevate the Customer's Store experience.
Job Responsibility:
Assist in the development and rollout of retention-focused campaigns, including loyalty programs, seasonal activations, and personalized outreach
Coordinate timelines, asset delivery, and stakeholder communications to ensure smooth execution of marketing initiatives
Help identify innovative messages for incremental editorial approaches to drive engagement
Assist in the planning of CRM activations across email, SMS, push, and app channels
Maintain the CRM benefits calendar and ensure alignment with broader marketing and promotional timelines
Maintain TikTok calendar and assist with coordination of activation across Customer's Store functional teams, PR, synergy and other BUs that may be needed
Assist with review of TikTok content creators for initial approval and ongoing monitoring of their live content
Support pilot programs and A/B testing strategies for new marketing tactics (e.g., SMS, experimental activations)
Track performance metrics and compile learnings to inform future innovation efforts
Assist in identifying key customer lifecycle moments (e.g., welcome, post-purchase, winback/at-risk, price drop) where journey-based marketing can drive engagement and retention
Collaborate with CRM and analytics teams to analyze performance data and uncover gaps or friction points in existing journeys
Support the development of new journey-based campaigns (including channel specific or cross channel such as email/sms and site or social) that align with seasonal priorities, product launches, and audience segments
Partner with Email, SMS, and Site teams to align messaging and marketing strategies
Work with creative and digital teams to ensure assets and functionality meet campaign goals and brand standards
Lead follow ups with Consumer Insights and Analytics to measure results and build future learnings
Maintain campaign trackers and compile weekly performance summaries
Prepare agendas, and document action items, capture next steps for meetings
Provide project management activation follow ups and logistics for activations
Requirements:
Bachelor’s degree in Marketing, Communications, Business, or related field
1–2 years of internship or entry-level experience in marketing, preferably in retail, consumer products, or entertainment
Strong organizational skills and attention to detail
Excellent written and verbal communication
Familiarity with digital marketing channels (email, social, SMS) and basic analytics
Proficiency in Microsoft Office and project management tools
US Citizen, GC Holders or Authorized to Work in the US