This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
The Marketing Associate (APAC) is a key position within the APAC Future Business team, with responsibility for executing marketing activities against an agreed strategy in the region, aligned with profitable business growth, as delivered by the Future Business team. This isn't a hold-the-fort marketing role. We're looking for someone who can step-in, pick-up momentum, and keep driving forward, shaping campaigns, sharpening our market profile, and partnering with our business development teams to convert opportunity into growth. This role can be based out of Brisbane, Sydney, Melbourne, Canberra, Adelaide or Perth and is a fixed term contract for 8 months. Reporting to the Future Business Director – APAC and working in collaboration with the Global Head of Marketing and other regional marketing teams, the individual will be responsible for developing and executing a regional marketing strategy, including all associated external marketing and communication activities within the APAC region. This is a generalist marketing role, requiring strategic and delivery capabilities and high levels of collaboration with the wider Future Business team and Programmes, ensuring consistent alignment and delivery of the regional strategy. This role will require someone with a combination of technical and softer skills – how you do things is as important as what you do.
Job Responsibility
Strategic Planning and Alignment - Translating priorities, guiding focus, and maintaining shared direction across stakeholders
Develop an annual marketing strategy/plan to deliver against regional objectives and priorities, aligned with the global marketing strategy and global/regional priorities
Be the regional voice within the global marketing community
Localise global marketing campaigns and initiatives to ensure relevance with regional markets and customer segments
Participate in annual and quarterly planning sessions with the Global Head of Marketing and wider Regional Marketing leadership community to align on key initiatives, resource allocation, and performance priorities
Brand and Content Management - Brand consistency and relevance by localising content, guiding messaging and ensuring all materials reflect global standards and regional needs
Be the custodian of brand in region and uphold brand consistency across the region
Ensure brand visibility at relevant regional events, conferences and forums
Curate and adapt content (e.g., case studies, thought leadership, presentations) to support local engagement and sector-specific opportunities
Develop and manage regionally specific physical and digital collateral
Liaise with global team on graphic design and asset creation
Marketing Campaign Execution and Management - Integrated marketing campaigns, including digital (SEO), PR, events, social media, content and paid activity (PPC, advertising)
Plan and execute regional marketing campaigns
Plan regional PR for GTM initiatives/new launches
Develop and manage regionally specific social media content
Develop, review and adjust annual marketing plan on a quarterly basis
Plan and execute integrated marketing campaigns, including digital, PR, events, social media and content to meet assigned objectives and business priorities
Champion the use, onboarding and adoption of relevant marketing tools and platforms
Manage regional marketing activity in Monday.com and ensure coordination across business units and services lines
Coordinate regional inputs to press releases and media content with Global Government and PR Manager
Support media relationships, coordinated globally
Coordinate specific, approved events such as expositions and sponsored events, working with the FB and Programmes teams
Reporting and Performance - Measuring the effectiveness of marketing campaigns and strategies and providing insights for continuous improvement
Track, measure and report on the effectiveness of marketing activities using agreed KPI's
Maintain marketing dashboards and contribute to monthly and quarterly business reviews
Budget Management - Oversee regional marketing budget by planning, tracking and optimizing spend to ensure effective use of resources aligned with strategic goals
Ensure the regional marketing budget is maintained and maximised, demonstrate return on investment (ROI) of tactical spend where possible
Manage event budgets, according to appropriate approvals
Customer Engagement - Drives customer engagement by creating relevant, value-led experiences and campaigns that strengthen relationships, built trust and support regional growth objectives
Support inbound regional business enquiries
Nurture relationships within existing customers, in support of key account management
Requirements
Relevant tertiary qualification in marketing or equivalent
Minimum 5 years' work experience in a similar role
Excellent communication skills, both written and oral
Proficient in the use of Microsoft 365
Proficiency in marketing tools such as HubSpot, GA4, Monday.com, PowerBi, and Meltwater
Ability to operate with autonomy to deliver against a regional marketing strategy and priorities, coordinated globally
Proven track record in designing and delivering effective marketing campaigns
Strong influencing and interpersonal skills to build and maintain relationships with colleagues and key stakeholders
Proven commercial acumen with a track record of meeting and exceeding KPIs
Ability for occasional travel, as required
What we offer
Flexible work options (remote, hybrid, and part-time)
Competitive salary offering
Performance bonuses
Companywide bonuses as part of being an employee benefits trust