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The Marketing Assistant plays a key role in executing marketing initiatives across SEEDWAY’s Farm, Turf, and Vegetable Seed business units. This position supports the development and delivery of marketing materials, promotions, events, and digital content that drive brand visibility and support sales performance. This role requires strong organization, attention to detail, and the ability to manage multiple projects in a fast-paced, agriculture-focused environment.
Job Responsibility:
Support development and production of product brochures, catalogs, print advertising, and direct mail campaigns
Coordinate marketing materials that promote product lines and strengthen SEEDWAY’s brand presence
Manage literature needs across Farm, Turf, and Vegetable Seed divisions
Assist with advertising development and placement across various channels
Support execution of dealer programs, sales promotions, and marketing campaigns
Develop sales support materials including mailers, ads, and promotional pieces
Collaborate with sales teams to ensure alignment between marketing efforts and field needs
Coordinate trade show materials, booth setup, and logistics for major industry events
Manage trade show registrations across all business units within budget guidelines
Assist with planning and execution of internal meetings and events for Farm, Turf, and Vegetable Seed divisions
Oversee SEEDWAY-branded promotional merchandise, including ordering, inventory, and distribution
Ensure brand consistency across all materials and communications
Manage social media content creation, scheduling, and publishing
Support digital marketing efforts to increase engagement and visibility
Assist with collection and distribution of plot performance data for the Farm Seed Division
Maintain organized records and support reporting needs across marketing initiatives
Provide support to the Director of Marketing and Public Relations on key initiatives and projects
Assist with internal communications, training materials, and company-wide marketing efforts
Support cross-functional and executive-level projects as assigned
Requirements:
Associate’s or Bachelor’s Degree in Agribusiness, Marketing, Business Management, or other ag-related area or the equivalent thereof
3 - 5 years or more of marketing communications-related work experience
proficiency in software applications: Word, Excel, PowerPoint, Adobe In Design, Adobe PhotoShop, and Quark preferred
must be willing to travel independently and overnight
Nice to have:
A fundamental understanding of agricultural production and business