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The Marketing and Patient Services Assistant plays a dual role, supporting both KT Healthcare’s marketing and communications activity and contributing to daily operations within the Patient Services team. The role exists to strengthen our patient-focused messaging, improve the patient experience, and ensure our communications reflect the compassionate, high-quality care KT Healthcare provides.
Job Responsibility:
Create and deliver marketing content that is patient-focused, compassionate, and aligned with KT Healthcare’s values
Support the planning and implementation of marketing campaigns across digital and traditional channels
Write, edit and review messaging to ensure clarity, accessibility, and a strong emphasis on patient wellbeing
Maintain and update the company website and social applications with accurate, patient-friendly information
Manage day-to-day social media activity, including scheduling posts, responding to engagement, and supporting brand growth
Monitor analytics and performance data to identify trends and insights that support continuous improvement
Produce reports on social media and digital performance for the Managing Director
Plan, coordinate and create content using tools such as Canva or Adobe Creative Cloud (training provided if required)
Ensure all digital messaging supports a positive patient experience and represents KT Healthcare in a professional, empathetic way
Conduct market research to support strategy, including competitor analysis and patient engagement insights
Track trends in healthcare marketing and patient communication
Provide recommendations based on data to improve patient reach and overall messaging
Assist in planning and delivering patient workshops, community events, and promotional activities
Prepare marketing materials, presentations and patient information packs
Coordinate photography, video content and other creative outputs
Provide shared support to the Patient Services Coordinators as needed, including during busy periods, staff absence or shared daily responsibilities
Handle patient enquiries (phone, email, and in-person) with professionalism, empathy, and confidentiality
Support appointment booking, patient communications, follow-ups, and general administrative tasks
Ensure patients receive a warm, supportive experience from their first contact through to their appointment
Work collaboratively with the Patient Services team to maintain high standards of service delivery
Requirements:
Marketing qualification and/or proven experience of marketing within the healthcare industry
Ability to create clear, compassionate and patient-focused messaging
Experience with social media management, scheduling tools, analytics and insights
Strong written and verbal communication skills
High level of organisation and accuracy
Ability to work with data and produce basic reports
Confident with MS Office and general digital tools
Strong interpersonal skills with the ability to support patient-facing tasks
Must be a commutable distance to our Chichester office
Nice to have:
Experience in a dual role combining marketing and customer/patient support
Familiarity with Canva, Adobe, or social media management platforms
Understanding of healthcare pathways or private healthcare service environments
Familiarity with patient booking or CRM-style systems, with accurate data handling
Proficient in social media management, including scheduling tools and analytics
Basic design skills using platforms such as Canva or Adobe Creative Cloud
Ability to interpret digital performance data and produce simple reports