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This role sits at the heart of Portland Training’s growth mission. As Marketing Assistant, you will play a key part in amplifying our brand, creating compelling content, and driving meaningful engagement across all our marketing channels. You will help power our lead generation activity by producing social posts, emails, website content, and campaigns that attract the right audiences and encourage new learners and employers to connect with us. Alongside delivering standout marketing activity, you will also be the friendly and proactive first point of contact for inbound enquiries. You will make sure every lead is responded to quickly, professionally, and directed to the right team, supporting a smooth customer journey from first interaction through to conversion. In this role, you will work closely with colleagues across the business, contribute ideas that shape our marketing strategy, and play an active part in delivering campaigns that strengthen our brand and support organisational growth.
Job Responsibility:
Create engaging social media content across the full mix of social channels
Using analytics to report on social media performance and suggest improvements
Create written content for blog posts, articles, website and other print marketing materials
Bring ideas to the table and be a part of the marketing planning process
Support in the design of various marketing collateral
Be the first point of contact for all inbound leads, including phone, email, website Live chat, social media messages/comments
Process the leads in a timely manner to enable our sales team to close them effectively
Manage the CRM system to aid effective and timely processing of inbound leads
Any other activities to support the marketing or sales departments
Requirements:
Experience of working within social media
An eye for design with a working knowledge of Canva (or similar design software)
Excellent copywriting skills with the ability to write accurately and effectively
Excellent time-management skills with the ability to manage a diverse workload
Customer service skills – dealing with customers on the phone, via email, on Teams
Excellent knowledge of the Microsoft package – Word, Excel, PowerPoint, Outlook etc
The willingness to learn new software and technology
Nice to have:
Experience of using a CRM system (Desirable)
Experience of email marketing, including using email automation software (Desirable)
Experience of writing blog posts (Desirable)
Knowledge of analytical platforms, such as, Google Analytics, Facebook Insights, LinkedIn analytics etc (Desirable)
SEO knowledge (Desirable)
Basic WordPress knowledge (Desirable)
What we offer:
Excellent opportunities for progression
Supportive workplace
Company events and away days
25 days annual leave (+ 1 extra day for your birthday)
Work for an Investor in People Gold company
2 volunteer days per year at a charity of your choice
Free Annual Eye-Care Voucher
Opportunity for flexible work patterns (within business requirements)
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