Marketing and Innovation Manager, Randstad

Randstad

Location:
China, Shanghai

Category:
-

Contract Type:
Not provided

Salary:

480000.00 - 540000.00 CNY / Year

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Job Description:

We are seeking a highly motivated and experienced Marketing and Innovation Manager to lead our marketing and innovation (NPD) strategy and execution in China. This pivotal role will be responsible for developing market understanding, adapting our product portfolio to Chinese consumer preferences, and ensuring the success of our operations in alignment with the overall commercial strategy.

Job Responsibility:

Developing and executing marketing and innovation strategies tailored to the Chinese market
Leading market research and analyzing consumer trends
Defining and managing a diverse portfolio of protein products, including fresh and processed items aligned with local preferences
Managing brand positioning and communication campaigns (both digital and offline)
Collaborating with internal teams and external partners to drive product innovation
Monitoring market performance and adjusting strategies as needed
Developing strategic marketing & innovation plans to position our company as a reference in the prepared food segment in China
Identifying and leading opportunities for innovation in products and packaging
Leading market studies to understand market conditions, consumer preferences, buying behavior, and emerging trends
Monitoring competitors and identifying benchmarks
Developing & managing the product portfolio
Defining branding strategies, including adapting global positioning
Developing partner agency to develop communication campaigns
Identifying and prioritizing key activities to support sales channels growth (food service, retail, e-commerce)
Establishing strategic partnerships with distributors, food service chains, and digital platforms
Monitoring marketing, sales, and innovation KPIs and providing regular reports to leadership
Integrating sustainable practices into marketing and innovation strategies
Communicating brand differentiators related to quality, food safety, and innovation

Requirements:

Proven experience in marketing and innovation, preferably in the food or FMCG sector (min 3-5 years in a leadership position)
Deep understanding of the Chinese market, including consumer behavior and sales channels
Ability to lead multicultural teams and work in dynamic environments
Fluency in English and Mandarin
Bachelor’s degree in marketing, Business Administration, or related fields
MBA or postgraduate degree is a plus
Strategic vision and results-driven mindset
Ability to innovate and adapt in a highly competitive market
Excellent communication and negotiation skills
Strong analytical skills to interpret market and consumer data
Hands-on profile, with the ability to develop (strategic) and execute (operational) defined strategies

Additional Information:

Job Posted:
May 26, 2025

Expiration:
July 25, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Marketing and Innovation Manager

Randstad

Location:China, Shanghai

Category:-

Contract Type:Not provided