This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
We are looking for an experienced marketing professional with digital marketing experience to join our rapidly growing marketing team. Reporting to our Head of Social and Digital Engagement they will be accountable for implementing impactful organic content, paid social advertisements and marketing campaigns across Inspired schools in the United Kingdom. The Marketing and Digital Executive will work collaboratively with central and regional digital executives to execute best in class organic social strategies. This role will involve a dynamic blend of strategic thinking, relationship management, and staying at the forefront of digital trends to optimise organic social media performance in the education sector in the United Kingdom. This role will focus on delivering brand awareness, high engagement, enrolment, and retention activity. This will involve driving the overarching planning, implementation, and optimisation of Inspired’s owned channels. The executive will also partner with the Performance Director and their team to build, optimise and report on key Paid Social activities across Facebook & Instagram. As well as play a key role in supporting the UK Marketing Director. For this role, we are looking for a passionate and dynamic person who is highly motivated, a forward thinker and can lead social media efforts and strategic implementation. The ideal candidate will have at least 3 + years of proven experience in building organic social awareness and brand equity, and someone who is keen to develop their career and have a passion for owned channels.
Job Responsibility:
Build and develop a social media centre of excellence across UK schools, ensuring each has an effective digital strategy
Partner with the performance marketing team to plan, optimise and report on Meta paid social campaigns
Support key marketing priorities set by the UK Marketing Director
Align social strategy with individual school needs, creating relevant content and activity frameworks
Track industry trends, identify new opportunities and potential revenue streams from emerging social products
Enhance organic and paid social presence with innovative approaches
Work with school leadership to align social activity with their priorities
Improve overall social strategy by finding efficiencies, addressing gaps and leveraging resources to boost awareness
Manage social campaigns to maximise ROI and report on KPIs including brand awareness, ROI and retention
Share regular best-practice updates and actionable insights across marketing teams
Analyse performance metrics and provide clear, actionable reports
Requirements:
Minimum 3+ years of proven experience in digital media, ideally in a multi-national marketing environment
Experience managing multiple digital campaigns across social platforms and traditional marketing channels
Experience activating and optimising Paid Social Ads across Meta
Experience in creating content and managing output
Knowledge of scheduling and reporting using social media tools and platforms
Ability to analyse social data via social media reporting tools
Proficient in English
Excellent verbal and written communication skills
A willingness to learn and great attention to detail