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The Marketing and Communications Specialist plays a critical role in managing and executing the company's marketing and communication strategies on a day-to-day basis.
Job Responsibility:
Collaborate with internal teams to promote a cohesive understanding and adherence to the company’s strategic positioning and messaging
Oversee, enhance, coordinate and update all internal and external company communications, ensuring alignment with marketing and communication strategies
Conduct comprehensive market research and intelligence gathering, focusing on targeted customer segments, pricing strategies, and competitive analysis
Develop and execute marketing campaigns, leveraging analytics to assess performance metrics, identify trends, and make data-driven recommendations for optimization and improvement
Oversee the management of the company’s marketing and communication suppliers, including the identification, selection, negotiation, and monitoring of service providers
Manage and execute external market and customer communications across various channels, including web, social media, print media, trade shows, and email marketing
Assist in the development of client proposal responses to support business development efforts
Coordinate activities aimed at enhancing the company’s reputation, such as participation in trade group memberships, speaking engagements, conferences, and publications
Manage associated budgets and timelines to ensure successful execution
Apply content marketing principles to increase web traffic and brand awareness by creating engaging and shareable content
Create, maintain, and enhance company sales collateral, including website content, brochures, newsletters, presentations, RFPs, product sheets, white papers, and online advertising materials
Monitor and evaluate the results and impact of marketing strategies, providing actionable insights and recommendations for continuous improvement
Requirements:
Bachelor’s degree (BAC) or an equivalent qualification from a recognized Canadian institution
Excellent oral and written communication skills in both French and English
At least five (5) years of experience in digital marketing, communications
Proficient in utilizing platforms such as Salesforce, HubSpot, Google Analytics and popular Social Media platforms
Creative, analytical, outstanding communication and interpersonal skills
Effective project management and organizational skills, with a proven ability to oversee complex projects and meet deadlines
Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Microsoft Office Suite (Excel, PowerPoint, Word, Outlook), with a strong ability to leverage these tools for high-quality deliverables
Nice to have:
A post-secondary degree in Marketing, Communications, or a related field is considered an asset
Experience in the security risk management industry is an asset
What we offer:
Hybrid working arrangement (3 days in the office and 2 days remote)