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We are looking for an experienced Marketing and Communications Manager to lead the development and execution of comprehensive marketing strategies. This role is pivotal in driving brand growth, enhancing customer engagement, and managing promotional efforts across digital, product, and social platforms. You will oversee a team and collaborate with external partners to ensure impactful marketing initiatives.
Job Responsibility:
Develop and implement marketing strategies that align with the company’s growth objectives and vision
Identify and prioritize high-performing marketing channels to boost brand visibility and revenue
Lead product marketing efforts, including launch planning, messaging, and promotional campaigns
Collaborate with internal teams and external partners to execute go-to-market strategies effectively
Oversee social media strategies and daily operations, ensuring alignment with broader marketing goals
Build relationships with influencers, affiliates, and brand ambassadors to amplify brand storytelling
Manage digital marketing vendors and track performance metrics to refine strategies
Maintain a marketing calendar and coordinate cross-functional campaigns to ensure seamless execution
Analyze marketing performance data to inform future initiatives and optimize results
Ensure consistent brand representation across all platforms and customer touchpoints
Requirements:
Minimum of 5 years of marketing experience, preferably in consumer products or related industries
Strong knowledge of digital marketing, paid media, and social media strategies
Proven ability to manage integrated campaigns and product launches from concept to execution
Excellent strategic thinking paired with hands-on skills and adaptability in a dynamic environment
Experience in leading teams and collaborating with external partners
Proficiency in email campaigns, social media content creation, and marketing communication
Exceptional copywriting skills with the ability to craft engaging and persuasive messaging
Familiarity with tracking and analyzing KPIs to measure campaign success and drive improvements