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We are looking for a dynamic Marketing and Communications Manager to lead efforts in enhancing brand visibility, fostering community engagement, and supporting enrollment growth for our educational institution in Boston, Massachusetts. This role will focus on developing impactful storytelling, executing strategic campaigns, and leveraging data-driven insights to create a memorable experience for prospective families and the broader school community. As a key member of the team, you will shape the way our school is presented across various platforms, ensuring alignment with organizational values and goals.
Job Responsibility:
Develop and implement a compelling brand narrative that highlights the school’s values, achievements, and unique offerings
Create high-quality content across digital, print, and multimedia platforms, including newsletters, blogs, and social media
Capture and curate visual assets such as photos and videos to support marketing, admissions, and community initiatives
Lead and manage social media strategies to enhance engagement, audience reach, and overall brand sentiment
Plan and execute digital marketing campaigns, including paid social media and retargeting efforts, in collaboration with regional partners
Analyze campaign performance metrics to optimize strategies and meet enrollment goals
Design and update website content to ensure accuracy, relevance, and editorial excellence
Collaborate with the admissions team to produce marketing materials that guide families through the enrollment process
Coordinate logistics and creative assets for school events such as open houses and community engagements
Manage internal communications, including newsletters and staff resources, to foster trust and belonging within the school community
Requirements:
Minimum of 3 years of experience in marketing, communications, or digital media, preferably in education or mission-driven organizations
Exceptional writing and editing skills with the ability to craft engaging narratives tailored to diverse audiences
Proficiency in digital marketing tools, analytics platforms, and social media management systems
Advanced skills in Adobe Creative Cloud applications such as InDesign, Photoshop, and Premiere, as well as Canva
Strong organizational and project management abilities to juggle priorities and meet deadlines effectively
Experience in photography and videography is highly desirable
Confident and personable with the ability to work collaboratively in a community-focused environment
Willingness to work occasional evenings and weekends for school-related events
What we offer:
medical, vision, dental, and life and disability insurance