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The Marketing and Communications Executive will strengthen Repton’s online presence through high-quality digital copy, excellent website management, and purposeful content creation. This role is pivotal in shaping how the school communicates with families, prospective parents, alumni, and the wider community. The scope of the role is targeted to the UK family of Schools.
Job Responsibility:
Own, align, and evolve the brand voice, visual identity, and architecture across schools, ensuring coherence across every channel and touchpoint
Lead the development and delivery of integrated marcomms campaigns aligned to the admissions cycle, key events, and school milestones
Develop and maintain a robust content and communications calendar that aligns editorial, social, digital, and PR output
Act as the brand guardian, advising staff and external suppliers on tone, visual standards, and messaging
Lead the digital marketing strategy across organic and paid channels: including SEO, social media, email, and the school websites
Work with our web agency to oversee website strategy, structure, and content
Use data and analytics to drive continuous improvement across campaigns and channels
Champion a culture of compelling, audience-first story telling
Commission, edit, and quality-assure written, visual, and video content
Oversee the production of digital newsletters, admissions communications, event content, and key publications
Work as a strategic ‘client’ partner to the Admissions Team
Develop and manage targeted communications for key audiences
Build and oversee CRM-driven email marketing sequences
Line manage and develop the team
Commission and manage external agencies, freelancers, and suppliers
Provide the DoMC with a monthly performance report
Requirements:
Strong digital copywriting skills with an ability to craft compelling and brand-aligned content for web and digital platforms
A passion for digital storytelling and an understanding of content that resonates online
Competence in photography and video editing, with a creative eye for visual presentation
Experience using creative and editing tools such as Canva, Edits, CapCut, Adobe Express, Premiere, Final Cut Pro, or similar
Confidence in collaborating with staff, interviewing contributors, and gathering information for digital stories
Ability to manage multiple projects in a fast paced environment and respond quickly to website or content needs
Strong organisational skills, accuracy, and attention to detail, particularly in written English