Marketing and Communications Coordinator Job at Latino Memphis (Durham)

Job Description

World Relief is seeking a dedicated Marketing and Communications Coordinator (part-time) to play a key role in enhancing our brand recognition and deepening engagement with potential supporters. In this flexible position, you will develop and work with local office and program staff to execute impactful media strategies that turn prospects into leads, donors, and advocates for World Relief’s mission. You will oversee organic and paid social efforts (including Meta and Google ads), ensuring they are seamlessly integrated with automated campaigns, while managing content and fostering meaningful online community engagement. Your contributions will directly help us make a greater impact in the communities we serve.

Job Responsibility

COLLECTING ASSETS: Collect stories from clients (directly or via program managers) to be used in marketing
Record day-to-day World Relief Durham work via photos and videos as a basis for content creation in line with our ethical storytelling guidelines
On a monthly basis, conduct interviews with relevant parties to gather information, quotes, and testimonials
Ensure consent releases are signed by required parties wherever necessary.
DEVELOPING CONTENT: Manage the creation and distribution of email newsletters for CCE (and other programs, as requested) to keep our community informed and engaged
Craft compelling communications for fundraising, event promotion, and important organizational updates
Design graphics that can be used in print media to effectively communicate the mission and work of World Relief Durham.
SOCIAL MEDIA MANAGEMENT (TWITTER, INSTAGRAM, FACEBOOK, LINKEDIN): Develop and implement social media strategies to increase followers and engagement across all platforms
Create, schedule, and post regular content (graphics, photos, videos, etc.) that aligns with our mission and brand voice
Start and manage the organization’s LinkedIn profile, building a professional network and sharing thought leadership content
Monitor, respond, and engage with comments and messages to build community relationships
Track and analyze social media performance metrics, providing regular reports to inform future content strategies
Assist in managing paid digital advertising campaigns on social media or Google Ads.
HUBSPOT MANAGEMENT: Maintain and update contact records, campaigns, and data in HubSpot
Monitor and report on the effectiveness of marketing campaigns through HubSpot’s analytics tools
Ensure integration between HubSpot and other digital platforms for consistent data flow and reporting.
MARKETING CAMPAIGNS: Work with the World Relief home office to plan and distribute advocacy resources, responses to major world events, calls to action, and fundraising campaigns
Facilitate local marketing campaigns for fundraising, volunteer, and advocacy events at World Relief Durham
create marketing materials for campaigns, including automation emails, Save the Dates, invitations, advertising, flyers, and social content
Build relationships with printing and mailing houses to facilitate material production which may be distributed through mailings or in person events.
BRAND DEVELOPMENT & STRATEGY: Ensure all marketing materials align with the organization’s brand guidelines
Collaborate with leadership to develop and refine marketing strategies aimed at growing brand awareness
Stay informed on trends in digital marketing, social media, and nonprofit advocacy to incorporate innovative approaches.
ADDITIONAL MARKETING RESPONSIBILITIES: Track and manage the marketing budget and allocate resources effectively
Serve as communications contact for home office.

Requirements

Mature and personal Christian faith
Committed to the mission, vision, and values of World Relief
Desire to serve and empower the Church to impact vulnerable communities
Able to affirm and/or acknowledge World Reliefs Core Beliefs, Statement of Faith, Christian Identity and National Association of Evangelicals' For the Health of The Nation document
Skills in developing content, managing social media, managing HubSpot (our cloud-based marketing platform)
Minimum of 3 years of hands-on experience in social media and marketing preferably in a nonprofit of donation-based organization.

What we offer

competitive benefits package
employee discount program
Gold-level Cigna Healthy Workforce Designation

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Marketing and Communications Coordinator

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