Marketing and Campaign Lead Job at Van Kaizen (Cape Town)

Marketing Campaign Lead

Working closely with the National Marketing Manager - Campaigns, the Marketing L...

Location

Australia , Varsity Lakes

Salary:

Not provided

G8 Education

Expiration Date

Until further notice

Requirements

At least 3 years’ marketing experience in executing and managing marketing campaigns and programmes end-to-end
Multi-brand experience is desirable
Previous experience executing and managing a local area marketing portal is desirable
Strong stakeholder management skills
Proven success in developing and managing demand and lead generation
Knowledge of CRM systems and processes highly desirable
Strong organisational and execution skills with attention to detail and a keen appreciation for the importance of setting objectives, activity tracking and reporting
Hold a valid working with children check or willingness to obtain upon commencement

Job Responsibility

Lead and manage Local Area Marketing across G8’s national network of early education centres, including management of the Creative Cubby portal and in-field marketing assets
Partner with broader marketing teams, operations teams and external partners to develop and execute multi-dimensional programs that support corporate objectives and drive demand/retention goals
Seek and identify opportunities to grow our centres as a marketing asset and channel to drive demand, conversion and retention
Develop and execute programmes within our early learning centres, tailored to our core target audiences, creating new opportunities and accelerating existing opportunities
Ensure centre and operational alignment with marketing campaigns and ensure the visibility of marketing’s contribution to driving demand, conversion and retention
Report on KPIs - track, measure and provide progress reports and utilise key data and reports to uncover trends to aid decision making
Collaborate cross-functionally across support office and regions, communicating progress, results and learnings to key stakeholders

What we offer

Competitive salary package
Hybrid working conditions with 3 days in office and 2 from home
Located at our state-of-the-art Central Gold Coast Support Office
Career development opportunities as part of a large ASX-listed company
Access a 50% discount on early education and childcare fees at any G8 Education Centre
Exclusive access to our G8 Rewards Program with benefits across more than 600 retailers, exclusive cash discounts and more

Fulltime

Campaign / Lead Generation Marketing Executive

Location

United Kingdom , Cirencester

Salary:

32000.00 GBP / Year

Hunter Selection | B Corp™

Expiration Date

Until further notice

Requirements

Proven experience in B2B lead generation / demand generation / campaign management
Strong understanding of sales funnels, lead lifecycle and conversion optimisation
Experience working closely with sales teams and tracking pipeline impact
Data-driven mindset with the ability to interpret campaign performance metrics
Background in technology, IT services, SaaS or MSP environments (highly desirable)
Experience with CRM and marketing automation platforms
Ability to optimise campaigns, rather than just execute them
Commercial awareness and focus on revenue outcomes

Job Responsibility

Plan and execute B2B demand generation campaigns targeting key accounts and sectors
Optimise campaigns across multiple channels to increase lead volume, quality and conversion rates
Work closely with sales to align campaigns with sales pipeline, lifecycle stages and commercial objectives
Own lead management processes, from initial capture through to handover and tracking conversion
Analyse campaign performance data and identify ways to improve ROI and pipeline contribution
Apply Account-Based Marketing and targeted outreach strategies
Build and maintain reporting dashboards to track leads, pipeline and campaign effectiveness
Continuously test, refine and optimise targeting, messaging and channel performance
Ensure marketing activity supports revenue growth, not just engagement metrics

What we offer

Competitive salary + bonus
Private healthcare
Pension scheme
Ongoing training and career development
Collaborative, growth-focused environment

Fulltime

Lead Marketing Energy and Culture

At PUMA, we connect sport & culture on a global stage. This roles focus will be ...

Location

United States of America , Somerville

Salary:

99200.00 - 134675.00 USD / Year

Puma Group

Expiration Date

Until further notice

Requirements

Bachelor's Degree in Marketing
8+ years of experience working on collaborations, brand or retail partnerships
Experience & knowledge of sneaker culture, premium sneaker retail and distribution
A deep understanding of collaborations in the streetwear and fashion space
With a passion for fashion, trends, design, in both apparel and footwear
Proven expertise leading end‑to‑end campaign execution
Strong cross‑functional communication and management skills, with the ability to drive alignment across multiple teams and stakeholders
Financial acumen, including budget ownership, forecasting, and reporting
Exceptional written, verbal, and presentation skills, with the ability to communicate effectively at the executive level

Job Responsibility

Own end to end full funnel campaign planning for strategic Marketing Partnerships
Serve as lead in developing consumer first marketing stories to support product sell-in to sell-thru
Lead the development and execution of integrated marketing strategies across global and regional markets for strategic Marketing Partnerships
Ensure consistency in storytelling and brand messaging across all partnership touchpoints
Serve as the lead marketing POC for strategic Marketing Partnerships to ensure delivery on brand priorities
Learn and lead product storytelling from the PUMA archive
Define, monitor, and report on KPIs for campaigns and activations, delivering insights to inform future strategies and optimization
Oversee product seeding of assigned partnerships
Act as a key connector between global and regional teams, driving alignment and seamless execution across strategic Marketing Partnerships
Partner cross‑functionally with product, creative, analytics, social, and communications teams to ensure alignment and maximize impact

What we offer

Bonus
Benefits

Product and Partner Marketing Lead

We are looking for a Product and Partner Marketing Lead to accelerate adoption o...

Location

United States , San Francisco

Salary:

190000.00 - 205000.00 USD / Year

Parafin

Expiration Date

Until further notice

Requirements

8+ years of experience in product marketing, partner marketing, or a related role, with demonstrated ownership of complex, partner-driven go-to-market motions
Strong strategic judgment, cross-functional influence, and hands-on execution
Proven ability to launch products or features with external platforms, including crafting positioning and building go-to-market assets
Strong communicator who can translate insights, influence decisions, and align cross-functional teams across Account Management, Product, Design, and partner organizations
Comfort working with funnel and campaign performance data to identify opportunities, diagnose issues, and optimize marketing outcomes
Demonstrated success driving adoption or revenue growth in a B2B2C or partner-driven environment
Ability to operate both strategically and tactically, moving between high-level planning and hands-on execution in a fast-paced environment

Job Responsibility

Lead partner go-to-market strategy: Launch new partners and features, including development of positioning, messaging, toolkits, and partner-ready materials that accelerate launch and ensure a consistent narrative
Drive adoption and grow partner programs: Increase offer view rates and originations by analyzing funnel performance, identifying opportunities, and improving partner surfaces like landing pages, dashboards, and marketing pages. Influence partners to implement the data and tracking needed for growth
Build scalable partner enablement frameworks: Create playbooks, templates, and other assets that streamline onboarding and help partners consistently promote financing products. Develop systems that support faster, more predictable scaling
Identify and test new growth levers: Run experiments to uncover new ways to drive originations and expand Parafin’s ownership of partner-driven marketing. Evaluate performance, surface insights, and translate learnings into repeatable strategies and programs

What we offer

Equity grant
Medical, dental & vision insurance
Unlimited PTO
Work from home flexibility
Commuter benefits
Free lunches
Paid parental leave
401(k)
Employee assistance program

Fulltime

Lead Consultant, Data and Marketing Activation

We are Two Circles. We are a Sports & Entertainment Marketing business. We grow ...

Location

United States , New York

Salary:

100000.00 - 120000.00 USD / Year

Two Circles

Expiration Date

Until further notice

Requirements

Advanced proficiency in SQL and strong understanding of data modeling and relational databases
Experience building dashboards and visualizations in Tableau (or equivalent BI tools)
Strong understanding of CRM, customer data platforms, and marketing activation workflows
Ability to translate data insights into practical marketing strategies
Excellent communication and stakeholder management skills, including executive-level presentations
Experience leading teams and delivering complex projects.

Job Responsibility

Oversee the development of scalable analytics solutions, including SQL-based data models, pipelines, and dashboards
Guide teams in building advanced Tableau (or similar BI) dashboards that drive decision-making
Ensure data quality, governance, and best practices across projects
Translate complex analytical outputs into clear, commercially relevant insights
Lead the design and execution of data-driven marketing strategies across CRM and digital channels
Leverage platforms such as Adobe Experience Platform (AEP) to enable segmentation, personalization, and journey orchestration
Drive digital product and fan journey analytics, identifying opportunities to improve conversion, engagement, and lifecycle progression
Advise clients on audience strategy, lifecycle marketing, and campaign optimization
Define measurement frameworks to evaluate marketing effectiveness and ROI
Serve as a senior advisor to clients, building strong, trusted relationships with executive stakeholders

Fulltime

Customer Lifecycle Marketing Lead – Brand Marketing (Buick GMC)

Vacancy Status: This posting is for an existing vacancy within the organization...

Location

Canada , Oshawa

Salary:

97800.00 - 146600.00 USD / Year

General Motors

Expiration Date

Until further notice

Requirements

Education: Bachelor's degree in Marketing, Business Administration, or a related field preferred, Post Secondary Education required.
Experience: 5+ years in CRM management or lifecycle marketing, with a proven track record of driving results
Technical Skills: Proficient in CRM platforms (Adobe, Salesforce, or Braze), data visualization (Power BI), and audience segmentation tools
Analytical Mindset: Comfortable digging into data and surfacing actionable insights

Job Responsibility

Customer Lifecycle Strategy Development: Lead the development and execution of a full-funnel CLM strategy that spans acquisition, onboarding, engagement, retention and reactivation.
Unified View of Customer: Work with the Lifecycle Marketing team to ensure that the customer is at the center of your communication strategy.
Journey Mapping & Orchestration: Design and optimize customer journeys across lifecycle stages, ensuring each touchpoint is timely, relevant, and aligned to brand standards.
Campaign Execution: Lead the briefing of creative, managing timelines, and ensuring flawless delivery.
Channel Strategy: Lead the development and execution of a multi-channel activation strategy that goes beyond email to incorporate in-app messaging and SMS while ensuring the right message is being sent at the right time, through the most effective channel
System Integration: Collaborate with Lifecycle Marketing, data and digital teams to ensure CLM tools are effectively integrated into GM's broader marketing technology ecosystem.
Cross-functional Collaboration: Ensure brand, digital, media and regional teams are aligned on messaging and timing.
Performance Tracking: Monitor performance metrics, identifying opportunities for enhancement and driving continuous improvement.

What we offer

Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave
Healthcare, dental, and vision benefits
Life insurance plans to cover you and your family
Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement
GM Vehicle Purchase Plan for you, your family and friends

Fulltime

Marketing Lead, Growth Marketing

We are seeking an experienced, technically sharp marketing lead for Shopify's 3P...

Location

Salary:

Not provided

Shopify

Expiration Date

Until further notice

Requirements

A successful track record managing SEM and product-feed-based advertising campaigns at scale (Shopping, Performance Max, or equivalent), with demonstrated ability to hit efficiency targets
Direct experience with product feed management and merchant center operations: feed diagnostics, disapproval resolution, eligibility optimization, and catalog scaling
Experience with SQL
Working knowledge of conversion tracking infrastructure: server-to-server signals, click ID mechanics, attribution windows, and how signal quality affects platform bidding
Experience partnering with engineering and data science teams on technical marketing problems (feed pipelines, attribution, measurement frameworks)
Ability to design structured experiments with clear hypotheses, kill criteria, and measurement plans
Strong stakeholder communication skills: you can translate technical performance data into clear narratives for marketing leadership and finance
Ability to thrive in a fast-paced environment and can navigate through ambiguity and work with minimal guidance

Job Responsibility

Own day-to-day operations of our Google product advertising program (Performance Max, Shopping, Search Ads & more), managing campaigns against revenue ratio and efficiency targets globally
Design and execute high-velocity testing pipelines across bidding strategies, campaign structures, audiences, creative, and landing pages
Over time, extend ownership to additional emerging channels as the portfolio evolves, managing a tiered channel strategy with structured experiments and clear kill criteria
Own the health and growth of the product catalog that powers all advertising: eligibility rules, feed quality, Google Merchant Center policies, and disapproval resolution
Monitor catalog coverage and identify scaling levers, including eligibility filter tuning, MCA suspension reduction, and feed enrichment opportunities
Partner with product and engineering teams on catalog pipeline improvements and product vetting automation
Partner with engineering to maintain and improve conversion signal pipelines, ensuring signal quality, match rates, and attribution accuracy
Work with data science on incrementality measurement, attribution model calibration, and valuation frameworks that inform spend allocation decisions
Monitor signal health (click ID coverage, event volumes, platform-reported vs. internal attribution gaps) and escalate anomalies
Work with creative strategy to develop effective product advertising programs across the funnel

Fulltime

Marketing Manager - Customer Care and Network Marketing

Join Marketing at Barclays to create integrated marketing strategies for Barclay...

Location

United Kingdom , Northampton; London

Salary:

Not provided

Barclays

Expiration Date

Until further notice

Requirements

Strong workload management, with the ability to balance strategic and tactical responsibilities
Proactive mindset, anticipating challenges and identifying opportunities before they arise
Creative problem-solving, with experience developing engaging marketing content and campaigns
Excellent stakeholder communication, able to influence, collaborate, and present confidently across all levels
Experience in customer experience, service-led marketing, or network/branch marketing is advantageous
Familiarity with regulated environments and compliance-aligned marketing is preferred
Financial services background — Experience working within banking, insurance, or regulated financial environments, with an understanding of customer-care and compliance expectations
Marketing background — Proven experience delivering marketing campaigns, customer communications, or service-led marketing initiatives
CIM marketing qualification — Chartered Institute of Marketing (CIM) certification or equivalent professional marketing qualification

Job Responsibility

Lead marketing initiatives that enhance customer service journeys
Develop and execute marketing plans for Barclays’ branch and service network
Prioritise and manage a diverse portfolio of projects, ensuring timely delivery while maintaining high creative and operational standards
Development and implementation of marketing strategies and delivery that aligns with the banks business objectives
Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives
Development of compelling and targeted content for various marketing channels
Analysis of data to make informed decisions and optimize marketing strategies
Management of the marketing budget, allocating resources to maximise ROI
Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes

Fulltime

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Marketing and Campaign Lead

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