Marketing and Business Development Manager, Robert Half

Robert Half

Location:
United States, Atlanta

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

This role is pivotal in driving the firm's marketing and business development strategies by collaborating with attorneys and management to enhance visibility and client engagement. The ideal candidate will bring a strategic mindset to promote the firm's goals and build meaningful connections within the local market.

Job Responsibility:

Collaborate with attorneys and firm leadership to create and execute marketing strategies that align with business objectives
Develop responses to RFPs and proposals by conducting market research and analyzing prospective clients and industry trends
Coordinate media opportunities, nominations, and surveys to elevate the firm's profile within the legal and business community
Draft, edit, and distribute a variety of marketing materials, including newsletters, website content, and client communications
Manage directory submissions, including updates for Chambers and other prominent rankings
Identify and recommend sponsorships, memberships, and events to enhance the firm's visibility in the local market
Oversee updates to attorney biographies, practice area descriptions, and other client-facing materials to ensure accuracy and relevance
Assist new attorneys in their onboarding process, including the preparation of welcome materials and integration plans
Work closely with practice group leaders to develop business plans that align with the firm's strategic objectives
Provide support for both short-term and long-term marketing initiatives and special projects

Requirements:

Minimum of 5 years of experience in marketing, business development, or a related field
Proficiency with content management systems (CMS) and customer relationship management (CRM) tools
Strong understanding of digital marketing platforms, including Google Analytics, Google AdWords, and Facebook Insights
Demonstrated experience in campaign planning, brand awareness initiatives, and collateral management
Excellent writing, editing, and communication skills for creating detailed and high-quality marketing materials
Proven ability to conduct market research and analyze data to inform strategic decisions
Knowledge of the Atlanta business community and key civic and charitable organizations
Strong organizational skills with the ability to manage multiple projects and deadlines effectively

What we offer:

medical, vision, dental, and life and disability insurance
401(k) plan

Additional Information:

Job Posted:
August 20, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Marketing and Business Development Manager