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This is an exciting opportunity to join our creative Marketing team while working closely with our intake team (Sales). Reporting directly to the Head of Marketing, you’ll take ownership of client conversion strategies through Salesforce, lead digital marketing initiatives, and act as the CRM ambassador across the business. You’ll play a key role in increasing brand awareness, improving website performance, driving enquiries and converting prospects into clients all while supporting Abbots Care’s mission to deliver outstanding care.
Job Responsibility:
Own and optimise Salesforce user journeys, automation and communications to improve lead conversion
Lead and manage email marketing campaigns, data segmentation and prospect nurturing through the sales funnel
Plan, execute and manage multi-channel digital marketing campaigns (online and offline)
Support CMS and website optimisation, including content creation, SEO and technical best practice
Manage and grow social media platforms, including content creation, scheduling, engagement and performance tracking
Conduct marketing research to identify trends, customer insights and competitor activity
Analyse campaign performance, KPIs and metrics, producing reports and optimisation recommendations
Collaborate with internal teams including Sales, Operations and Customer Service to align marketing with business goals
Plan and support events, community outreach initiatives and lead-generation activities
Create and support marketing collateral for business development, client meetings and conferences
Stay up to date with marketing best practices, tools and trends within the social care sector
Requirements:
At least 2 years’ experience in a marketing role
Experience with multichannel marketing and platforms such as Google Analytics, WordPress and CRMs
Good understanding of CRM systems (Salesforce experience desirable)
Bachelor’s degree in Marketing or similar qualification (preferred but not essential)
Strong 360° marketing knowledge
Creative, proactive and solution-focused
Excellent copywriting and attention to detail
Confident communicator with internal and external stakeholders
Understanding of the social care sector or willingness to learn
Nice to have:
Salesforce experience
Bachelor’s degree in Marketing or similar qualification
Understanding of the social care sector
What we offer:
Bonus scheme eligibility after 3 months
Investment in your development through training, mentoring and progression opportunities
Hybrid working (one day remote per week, dependent on experience)