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Marketing and Business Development Executive

United Kingdom, St Albans 25000.00 GBP / Year · Job Posted February 17, 2026
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Job Description

This is an exciting opportunity to join our creative Marketing team while working closely with our intake team (Sales). Reporting directly to the Head of Marketing, you’ll take ownership of client conversion strategies through Salesforce, lead digital marketing initiatives, and act as the CRM ambassador across the business. You’ll play a key role in increasing brand awareness, improving website performance, driving enquiries and converting prospects into clients all while supporting Abbots Care’s mission to deliver outstanding care.

Job Responsibility

  • Own and optimise Salesforce user journeys, automation and communications to improve lead conversion
  • Lead and manage email marketing campaigns, data segmentation and prospect nurturing through the sales funnel
  • Plan, execute and manage multi-channel digital marketing campaigns (online and offline)
  • Support CMS and website optimisation, including content creation, SEO and technical best practice
  • Manage and grow social media platforms, including content creation, scheduling, engagement and performance tracking
  • Conduct marketing research to identify trends, customer insights and competitor activity
  • Analyse campaign performance, KPIs and metrics, producing reports and optimisation recommendations
  • Collaborate with internal teams including Sales, Operations and Customer Service to align marketing with business goals
  • Plan and support events, community outreach initiatives and lead-generation activities
  • Create and support marketing collateral for business development, client meetings and conferences
  • Stay up to date with marketing best practices, tools and trends within the social care sector

Requirements

  • At least 2 years’ experience in a marketing role
  • Experience with multichannel marketing and platforms such as Google Analytics, WordPress and CRMs
  • Good understanding of CRM systems (Salesforce experience desirable)
  • Bachelor’s degree in Marketing or similar qualification (preferred but not essential)
  • Strong 360° marketing knowledge
  • Creative, proactive and solution-focused
  • Excellent copywriting and attention to detail
  • Confident communicator with internal and external stakeholders
  • Understanding of the social care sector or willingness to learn

Nice to have

  • Salesforce experience
  • Bachelor’s degree in Marketing or similar qualification
  • Understanding of the social care sector

What we offer

  • Bonus scheme eligibility after 3 months
  • Investment in your development through training, mentoring and progression opportunities
  • Hybrid working (one day remote per week, dependent on experience)
  • 5-day working week
  • Contributory pension scheme
  • Retail, gym and travel discounts
  • Regular team events, recognition and celebrations
  • Friendly, supportive management team
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