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Marketing and Brand Management Specialist

https://www.edp.com Logo

EDP

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Location:
Portugal , Lisboa

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Category:
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Contract Type:
Not provided

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Salary:

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Job Description:

Join the Marketing and Brand Management team at MAAT and Fundação EDP, taking on a role focused on the strategic management of the media plan, data analysis and consolidation, campaign performance, and support for the management of digital channels and brand awareness. The role will be responsible for developing media strategies, monitoring and analysing performance data, identifying optimisation opportunities, and contributing directly to brand growth and recognition.

Job Responsibility:

  • Develop and manage MAAT’s annual media plan, aligned with brand strategy and institutional objectives
  • Coordinate the relationship with the media agency, ensuring accuracy in execution, optimisation, and continuous campaign monitoring
  • Define strategic media objectives such as awareness, reach, performance, conversion, and lead generation, along with the respective KPIs
  • Manage media budgets, allocate investment, and monitor return, efficiency, and overall impact
  • Identify new brand presence opportunities across paid, owned, and partner channels, with data-driven proposals
  • Develop strategic recommendations based on analysis, benchmarking, and media and consumer trends
  • Implement methodologies and analytical frameworks to consistently monitor both paid and organic campaigns
  • Produce regular performance reports covering audience behaviour, campaign impact, and brand awareness evolution
  • Translate data into strategic insights to support decision-making by the brand team and senior management
  • Evaluate the performance of agencies, partners, channels, and platforms, recommending improvements and adjustments
  • Ensure analytical rigour and methodological consistency across all analyses and deliverables
  • Support the definition and implementation of MAAT’s digital channel strategy (Instagram, Facebook, YouTube, and others)
  • Collaborate with internal teams and production partners to develop content aligned with brand and performance objectives
  • Monitor MAAT’s digital presence and identify strategic opportunities to strengthen awareness and relevance
  • Track the performance of posts, campaigns, and audience behaviour
  • Ensure brand identity consistency across all digital touchpoints
  • Conduct comparative analysis with museums, cultural institutions, and leading global brands
  • Monitor digital consumption trends, audience behaviour, and cultural habits
  • Develop strategic recommendations for the continuous evolution of media, content, performance, and brand awareness strategies

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field
  • 3-5 years experience in media planning, digital marketing, or brand performance, preferably within a cultural institution, agency, or brand environment
  • Proven experience in media planning, analytics, reporting, and performance management
  • Strong analytical skills, with solid command of metrics and monitoring tools
  • Excellent organisational skills, attention to detail, and the ability to manage multiple projects simultaneously
  • Strong communication skills and the ability to collaborate effectively with cross-functional teams
  • Proficiency in digital tools, media platforms, Excel, and analytics and reporting tools
  • Creativity, entrepreneurial mindset, and proactive attitude
What we offer:
  • Empower our employees through a positive and innovative work environment that promotes collaboration and agile decision-making
  • Respect and value each person, providing a flexible, healthy, and inclusive workplace with a range of attractive benefits
  • Provide a meaningful work experience and prepare our people for future challenges through different opportunities for development and internal mobility

Additional Information:

Job Posted:
February 20, 2026

Expiration:
March 02, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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