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We are seeking a highly skilled Marketing Analytics Specialist with strong experience in data analytics, marketing performance measurement, and applied AI/ML techniques. In this contract role, you will support advanced marketing strategies by leveraging data science to optimize campaigns, understand customer behavior, and drive business growth. The ideal candidate brings a blend of technical expertise, business acumen, and hands-on experience using machine learning in a marketing context.
Job Responsibility:
Analyze marketing performance across channels using advanced data techniques
Build dashboards and reports to monitor KPIs such as customer acquisition, conversion, engagement, and ROI
Develop and apply machine learning models for customer segmentation, churn prediction, recommendation systems, and lifetime value estimation
Design and evaluate A/B tests and experiments to support marketing optimization
Partner with cross-functional teams (Marketing, Product, Data Engineering, Data Science) to define metrics and improve campaign targeting and personalization
Translate complex analytical findings into clear business insights and recommendations
Ensure high standards of data quality, integrity, and governance across tools and systems
Requirements:
6–8 years of experience in marketing analytics, data science, or related field
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