Marketing Analytics Specialist Job at Robert Half (Charlotte)

Senior Portfolio Analytics & Strategy Specialist - Marketing & Customer Analytics

Provides financial and regulatory reporting and analyses to maintain adequate co...

Location

United States of America , Pittsburgh, PA or Tyson's Corner or Vienna, VA

Salary:

Not provided

PNC Financial Services

Expiration Date

Until further notice

Requirements

Experience with account-based marketing analytics required. Analytics experience supporting wealth management or corporate banking accounts is preferred. Proven ability to connect marketing activity to sales funnel progression. Strong technical proficiency in: Python, Hadoop, and Tableau. You are a strategic thinker with the ability to translate complex business questions into analytical frameworks and actionable recommendations. You have experience working with and communicating effectively with stakeholders. You have strong storytelling skills with the ability to write and present complex data findings to both technical and non-technical audiences, including senior and executive leadership. You are an independent thinker and learner with the ability to thrive in an evolving environment. Typically requires a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry relevant experience is typically 8+ years. Bachelors

Job Responsibility

Audience Selection & Segmentation: Build waterfalls and segmentations for campaign lists
implement targeting rules for precision in ABM campaigns. Test Design & Measurement Planning: Develop campaign test designs with clearly defined KPIs
establish frameworks to measure marketing’s impact on the sales funnel. Analytics & Insights: Execute campaign measurement and generate actionable insights
track engagement and conversion trends across long lead times
use analytics to inform marketing strategy and optimize performance. Dashboards & Reporting: Create modern dashboards (Tableau, Power BI) for campaign performance
deliver reporting that connects marketing activity to funnel progression. Strategic Enablement: Partner with internal teams and external data providers to build ABM capabilities
help define processes and best practices for marketing measurement. Provides financial and regulatory reporting and analyses to maintain adequate controls over the financial and regulatory reporting processes. Responsible for running complex business performance, risk and operational analytics. May include the development of analytical methods/models to assess market, credit and/or operational risk of new and existing financial products. Leverages business / product expertise to rigorously analyze large datasets, improve risk adjusted returns, deliver profitable growth, and communicate conclusions. Synthesizes analytical results and develops, recommends, and implements business strategies that improve lending decisions, assist in managing risk, increase revenues, reduce exposure to losses, meet business goals, and improve performance. Establishes baselines for strategies and tracks actual performance to expectations. Applies predictive models, third party data, and other tools to develop and execute appropriate segmentation and targeting for acquisition and portfolio strategies to provide insight into portfolio risk. Manages engagements with internal and external information suppliers ensuring solution is fit for purpose while maintaining appropriate governance and oversight. Understands and communicates regulatory and financial accounting impacts on the balance sheet to regulators and PNC control functions as appropriate. Interacts with regulators, internal audit, and management concerning credit portfolio analyses and credit risk appetite. Works with business, credit, data, and model development partners to design, develop, and monitor test designs and analytical reporting to track and enhance strategies. Designs / enhances standard reporting suites for regular product / portfolio reviews. Collaborates with the line of business, Finance, and Risk partners to assess and establish credit risk appetite and to understand its implications, as well as to establish policies and procedures governing the identification, monitoring, and management of risk appetite.

What we offer

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid

Fulltime

Marketing Analytics Specialist - Business Strategy

As a Marketing Analytics Specialist, your role will involve leading the function...

Location

United States , Chicago, Massachusetts, New Jersey

Salary:

Not provided

SDG

Expiration Date

Until further notice

Requirements

Degree in Marketing with additional training in AI, Big Data, or Data & Analytics is preferred
candidates with STEM degrees and complementary Marketing experience or education will also be considered
Strong business acumen with a deep understanding of marketing-specific challenges, brand investment processes, and data-driven consumer use cases
7+ years of experience in Marketing Analytics projects
Proven analytical mindset and advanced problem-solving skills
Exceptional storytelling abilities, with the capacity to create executive-level documents and high-quality presentations that deliver clear, structured messages
Demonstrated ability to lead teams and manage multiple projects effectively

Job Responsibility

Lead the functional delivery of complex Analytics and AI projects, collaborating with cross-functional technical teams to ensure seamless execution and alignment with business requirements
Supervision of analytical model results, development of insights, and recommendations for improving the client's strategy and business
Collaborate with cross-functional teams to identify high-value use cases and design actionable plans to deliver impact at scale
Evaluate and recommend data providers, technological solutions, and advanced tools tailored to client needs, ensuring scalability and efficiency
Build and maintain strong relationships with senior stakeholders, acting as a trusted advisor
Oversee multiple projects simultaneously, managing priorities and resources effectively
Mentor junior team members, fostering their professional growth and development

What we offer

Full-time employment in a growing high-tech industry with a meritocratic culture that provides opportunities for professional growth
Competitive salary
401(k) retirement plan with an employer match
Robust healthcare and benefits package including Medical, Dental, Vision, and Disability coverage
3+ weeks of paid vacation
Flexible holiday schedule
Hybrid working arrangements
Welcoming, collaborative, and inclusive culture

Fulltime

Web & App Marketing Analytics Specialist

We are seeking a Web & App Marketing Analytics Specialist to join our Data team,...

Location

Germany; Spain , Berlin; Barcelona

Salary:

Not provided

DocMorris AG

Expiration Date

Until further notice

Requirements

Minimum 3 years of experience as a Web & App Marketing Analytics Specialist or similar role, in a customer-centric company, preferably e-commerce, transactional marketplace, or e-health
Degree in Marketing, Business, Statistics, Data or similar fields
Strong knowledge of marketing analytics tools (e.g., AppsFlyer, Exactag, Braze, GTM, GA4…) and how they integrate into a broader data ecosystem
Solid understanding of modern tracking architectures, including client-side and server-side tracking, consent implications, and privacy-driven changes (e.g., cookie deprecation, ATT)
Excellent communication skills in English, with the ability to translate complex technical and analytical concepts into clear, actionable insights/requirements for both technical and non-technical stakeholders
Strong problem-solving skills and attention to detail, with a proactive and pragmatic mindset continuously striving to optimize processes and improve data quality

Job Responsibility

Be the main analytics contact for all Marketing teams, understanding their reporting needs, KPIs, and decision workflows
Translate marketing requirements into technical tracking specifications, ensuring clean, accurate, and privacy-compliant data collection across Web and App platforms
Collaborate closely with our Tech teams to design, validate, and maintain a robust tracking landscape (client-side and server-side)
Across the multiple marketing analytics tools in our data ecosystem, ensure high data quality, monitor tracking health, and proactively identify issues or improvement opportunities
Train and support Marketing users in the use of analytics tools and reporting dashboards
Stay informed about trends in tracking technology, attribution, privacy regulation, and marketing measurement to bring this knowledge back into our marketing setup
Conduct deep-dive analyses on user behavior, funnels, and campaign effectiveness to uncover optimization opportunities and growth drivers
Develop dashboards and reports that deliver actionable insights and help Marketing teams optimize campaign performance and user journeys

What we offer

Ticket restaurant 11€/day worked (Barcelona)
Social benefits package. You can dedicate a part of your gross salary to Ticket Transport or Nursery (Barcelona)
25 days of holiday (Barcelona)
Health insurance with Sanitas is paid by Promofarma (for those who want it!) (Barcelona)
Birthday day-off + 50€ voucher to spend on our website! (Barcelona)
Opportunity to participate in the employee participation program (stock options) (Barcelona)
10% discount on our website on each purchase and up to 30% discount on DocMorris branded products (Barcelona)
Access to eLearning platforms such as LinkedIn Learning (Barcelona)
Access to corporate wellness plattform "Wellhub" (ex Gympass) with various offers on gyms, studios, guided classes, workouts and wellness app (Barcelona)
Individual training opportunities and budget for personal development (Barcelona)

Fulltime

Specialist Marketing Channel Analytics

Are you a data-savvy marketing professional who thrives on turning chaos into cl...

Location

Canada , Oakville

Salary:

80000.00 - 95000.00 USD / Year

Randstad

Expiration Date

July 23, 2026

Requirements

4+ years of professional experience in marketing analytics or data analytics
candidates with 2–4 years of highly relevant experience will be considered
Prior experience navigating data within complex, compliance-driven, or high-volume data industries such as Finance, Real Estate, or Insurance is highly preferred
Deep technical proficiency with GA4, Salesforce (CRM), and HubSpot (MarTech)
Strong hands-on experience with Power BI and SQL (experience with Tableau or Looker will also be considered)
The "Messy Data" Expert: A proven track record of entering an environment with fragmented data architectures and successfully building clean, accurate dashboards
Marketing Metrics Fluency: Intimate understanding of lead cycles, conversion funnels, and core marketing attribution models
The Ultimate Collaborator: An outgoing, people-oriented professional who loves cross-functional teamwork
Natural Problem Solver: A proactive attitude with no expectation of hand-holding
you are ready to hit the ground running on day one

Job Responsibility

Build, maintain, and optimize robust marketing dashboards and reporting systems using Power BI/SQL to track end-to-end lead cycles and campaign performance
Move past vanity metrics
analyze performance data to connect marketing initiatives directly to organizational revenue and KPIs
Actively troubleshoot and manage "messy data" challenges, creating workarounds and solutions when critical marketing platforms and CRMs do not seamlessly communicate
Collaborate closely with Data Analytics, Data Scientists, and Revenue Operations to pull insights that align with the broader organization's goals and narrative
Leverage modern efficiencies—including the smart integration of AI tools—into your day-to-day workflow to streamline reporting and analysis
Conduct post-mortem analyses on digital campaigns to provide immediate, actionable feedback on audience engagement, lead generation, and product mix

What we offer

Clear Path to Leadership: This isn't a dead-end role. The hiring director is actively looking for a leader who can build, mentor, and scale their own team of junior analysts and data cleaners within 2 to 3 years
High Visibility & Impact: You will work directly with the Director of Marketing Operations and hold peer-to-peer strategic conversations with the Data Science and Revenue Operations teams. Your insights will directly shape executive decisions
Empowering Management Style: Work under a supportive, non-micromanaging Director who prioritizes clear communication, weekly 1:1 connects, and gives you the autonomy to solve problems creatively
Collaborative Culture: Join a vibrant, 18-person marketing department that values high-energy teamwork, open communication, and social connection over siloed work

Fulltime

Online Marketing Specialist – Performance Marketing

The Online Marketing Specialist – Performance Marketing drives paid search strat...

Location

United States , Alpharetta

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, a technical field, or related discipline
3–5 years managing and optimizing paid search campaigns (Google Ads and/or Microsoft Ads) with a focus on performance
Experience supporting B2B e-commerce or product-driven campaigns
Proficiency with Google Ads, Google Merchant Center, Google Analytics, and Microsoft Ads
Strong Microsoft Office skills

Job Responsibility

Campaign Management: Plan, launch, and optimize paid search campaigns across Google Ads and Microsoft Ads
Manage keyword strategy, targeting, bids, and ad development
Leverage automation (e.g., Smart Bidding, Performance Max) to improve efficiency
Monitor performance and implement data-driven optimizations
Partner with platform representatives on new features and opportunities
Optimization & Testing: Use automation and AI tools to identify and execute optimization strategies
Run structured experiments (A/B testing across bids, audiences, and creative)
Analyze results and scale successful initiatives
Identify opportunities to streamline campaign management and reporting
Analytics & Reporting: Track performance metrics including ROAS, CPA, conversion rate, and revenue

What we offer

Medical insurance
Vision insurance
Dental insurance
Life insurance
Disability insurance
401(k) plan

Fulltime

Performance Marketing Specialist

Location

Salary:

Not provided

Just Eat Takeaway.com

Expiration Date

Until further notice

Requirements

Proven experience in a digital marketing role
Direct exposure to managing campaigns on platforms like Google Ads is a must
Strong analytical and problem-solving skills with close attention to detail and a data-driven approach
A proactive, flexible, and team-oriented approach with a genuine curiosity for the latest innovations in digital marketing
Excellent communication skills in English
Adaptability: A proven ability to thrive in a dynamic, fast-paced environment

Job Responsibility

Assist in the planning, execution, and optimisation of performance marketing campaigns across platforms like Google Ads, Microsoft Advertising
Have exposure to Meta, Apple Search ads, TikTok and mDSPs
Help drive key business goals such as acquiring new customers, increasing orders, and boosting app installs through your supported channels
Support the team by monitoring campaign data, creating weekly reports, and contributing to in-depth analyses to identify optimisation potential
Assist the team in creating and running A/B tests for creative assets, ad copy, and campaign setups to enable continuous improvement and learning
Learn to leverage our automation tools and bid management strategies to help improve account performance and efficiency
Work closely with internal teams and external partners, nurturing positive relationships and sharing insights with key stakeholders

Fulltime

Customer Marketing Specialist - Personalised Offers

Sitting within the Customer Marketing team, you’ll be responsible for developing...

Location

United Kingdom , Nottingham

Salary:

Not provided

Boots

Expiration Date

Until further notice

Requirements

Strong background in marketing, ideally with experience in CRM digital communications
A creative mindset with a customer-first and analytical approach
Excellent relationship-building skills with both internal and external stakeholders
Exceptional attention to detail and organisational skills, able to juggle multiple tasks effectively
Strong communication skills and a flexible attitude towards new challenges

Job Responsibility

Support and deliver the personalised offers plan for the Boots app, providing targeted and relevant offers to our growing customer base
Champion the Boots Advantage Card and app, ensuring alignment on the role of personalised offers
Manage multi-channel communications (Email, App, Events) to highlight strong offers delivered to customers
Drive KPI performance, including channel engagement and incremental sales
Review and assess commercial/customer impact, defining opportunities for improvement

What we offer

Boots Retirement Savings Plan (up to 6% company contribution)
Generous employee discounts for you and a family member
Enhanced maternity/paternity/adoption leave pay
Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme
Flexible benefits scheme including options for additional holiday, discounted gym membership, life assurance, and much more

Fulltime

Marketing Specialist - Demand Generation

As a Marketing Specialist, Demand Generation at Accordant, you will drive revenu...

Location

United States , Florham Park

Salary:

75000.00 - 95000.00 USD / Year

Accordant (NJ)

Expiration Date

Until further notice

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field
2-5 years of experience in B2B marketing, demand generation, email marketing, and/or campaign management roles
Experience marketing ERP, financial management, or other enterprise SaaS software solutions
Experience building and executing end-to-end marketing campaigns across the buyer journey, including top-of-funnel awareness, mid-funnel engagement, and bottom-funnel conversion programs
Experience creating and optimizing email marketing campaigns, including copywriting, email design and layout, CTA development, audience segmentation, nurture and drip programs, A/B testing, and performance analysis using metrics such as open rates, click-through rates, conversions, and pipeline generation
Strong written communication skills with the ability to create compelling messaging across multiple formats and channels
Experience working cross-functionally with sales, operations, product, or consulting teams
Strong analytical skills with the ability to interpret campaign data and make performance-driven recommendations
Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
Self-motivated, adaptable, and comfortable operating in a fast-paced environment with evolving priorities

Job Responsibility

Own and execute full-funnel demand generation campaigns that drive awareness, lead generation, opportunity creation, and revenue growth
Manage campaigns end-to-end, including planning, messaging, audience segmentation, content development, execution, optimization, and reporting
Develop targeted marketing programs for specific industries, regional markets, and micro-vertical audiences to support growth initiatives
Support account-based marketing efforts by creating personalized campaigns for strategic accounts and high-value prospects
Create campaign content across multiple channels, including email, landing pages, blogs, webinars, social media, video, and digital advertising
Build and manage nurture/drip email programs that guide prospects through the buyer journey and increase engagement with Accordant's solutions and services
Leverage AI tools and emerging technologies to improve campaign planning, audience targeting, content creation, and workflow efficiency
Monitor campaign performance and analyze key metrics including engagement, conversion rates, pipeline contribution, opportunity generation, and revenue impact
Execute A/B testing initiatives across messaging, creative, calls-to-action, and campaign tactics to continuously improve results
Partner closely with SDRs and Account Executives to align campaign strategy, improve lead quality, and support effective follow-up processes

Fulltime

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Marketing Analytics Specialist

Job Description

Job Responsibility

Requirements

What we offer

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