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Marketing Analytics Specialist

https://www.roberthalf.com Logo

Robert Half

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Location:
United States , Charlotte

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

We are seeking a detail-oriented Marketing Analytics Specialist to help measure, optimize, and report on marketing performance across digital and traditional channels. This role partners with marketing, creative, and digital teams to provide actionable insights that drive campaigns, audience engagement, and ROI.

Job Responsibility:

  • Collect, analyze, and interpret marketing data from multiple sources (Google Analytics, CRM, ad platforms, social, email)
  • Build dashboards and reports to track KPIs and campaign performance
  • Conduct A/B tests, attribution analyses, and marketing experiments
  • Provide actionable insights to improve targeting, engagement, and conversion rates
  • Support campaign planning with data-driven recommendations
  • Collaborate with marketing, design, and digital teams to measure creative performance
  • Maintain data integrity and ensure accurate tracking across platforms
  • Monitor trends, benchmarks, and competitive performance

Requirements:

  • 2–5 years of experience in marketing analytics, digital analytics, or data analysis
  • Strong experience with Google Analytics, GA4, Excel/Sheets, and reporting tools (Tableau, Power BI, Looker)
  • Familiarity with marketing platforms (Google Ads, Facebook Ads, HubSpot, Marketo, Salesforce)
  • Understanding of KPIs for digital campaigns, SEO, PPC, email, and social
  • Strong analytical thinking and problem-solving skills
  • Ability to communicate insights to non-technical stakeholders
What we offer:
  • medical
  • vision
  • dental
  • life and disability insurance
  • company 401(k) plan

Additional Information:

Job Posted:
January 06, 2026

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